Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674


Agricultural News

Beef Ads Promoting 29 Lean Beef Cuts- One Powerful Protein Hitting the Airwaves and Magazines

Fri, 07 May 2010 5:53:21 CDT

Beef Ads Promoting 29 Lean Beef Cuts- One Powerful Protein Hitting the Airwaves and Magazines The new “Beef It’s What’s For Dinner.” consumer advertising campaign is premiering this month with an emphasis on helping Americans become more familiar with the 29 lean cuts of beef. With a “29 Lean Cuts. One Powerful Protein.” tagline, the new campaign will feature the nutritional benefits and versatility of six lean beef favorites: T-Bone steak, Filet, Top Sirloin, Strip steak, Top Round and 95 percent Lean Ground Beef.

It may surprise Americans to know that 63 percent of all beef muscle cuts available at grocery stores are lean1. In fact, 15 of the top 20 (most popular beef cuts at the grocery store are lean. To learn about all 29 cuts, go to BeefItsWhatsForDinner.com.

“This campaign reinforces consumers’ passion for the great flavor beef provides, while helping consumers identify the variety of lean options beef offers,” said Weldon Wynn, rancher from Star City, Arkansas, and vice chair of the industry’s Joint Advertising Committee. Beef farmers and ranchers from across the country direct the Beef Checkoff-funded “Beef. It’s What’s For Dinner.” campaign. “I’m proud to be part of this exciting venture in helping Americans get to know the many great tasting lean beef cuts available,” said Wynn.

Getting to Know Beef’s Different Personalities

The new print advertisements feature plated shots of beef with an homage to each cut’s personality. For example, the T-Bone advertisement zeroes in on a beauty shot of the steak and points out: “When all the steaks get together, they call this one boss.” The ad for the Filet Mignon, also known as the Tenderloin, reassures you that “’mignon’ is just fancy talk for mouthwatering.”

The print advertisements will appear in monthly national magazines with an emphasis on food, health/fitness, parenting, lifestyle and men’s sports. Radio spots on nationally syndicated radio shows and satellite radio, combined with an outdoor advertising campaign in select markets, will follow shortly after the print ads launch. Public relations, health professional outreach, social media and retail promotional efforts round out this integrated effort.

Lean Beef Offers the Power of Protein

It is clear that lean beef is important to Americans when you consider that 69 percent of consumers say buying lean cuts of meat is the most important thing to consider when shopping for food.

Lean beef is an excellent source of protein, with a 3-ounce serving providing 51 percent of the recommended daily value in less than 180 calories. Choosing lean beef as a source of protein can actually be a calorie-saver. A 3-ounce serving of lean beef provides the same amount of protein as 1½ cups of beans, but with half the calories3. Most Americans are not over-consuming protein4. The average American is consuming only 2.3 ounces of red meat each day – much less than the 5.5 ounces from the meat and beans group recommended by the 2005 Dietary Guidelines.

“Most Americans are surprised to learn there are 29 cuts of beef that qualify as lean. In fact 70 percent of consumers are not aware one of their favorite steaks, the T-Bone, is lean,” said Kim Essex, senior vice president for the National Cattlemen’s Beef Association, which contracts to manage advertising programs for the Beef Checkoff. “This campaign sheds light on the variety of lean beef choices out there, as well as how they can be a part of a delicious family meal.”

Click here for the website link that this campaign is pushing for consumers to go and check out.




WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Lucas, Peterson Introduce RAMP-UP Act Helping Meat & Poultry Processors Access Inspection to Meet Demand  Fri, 03 Jul 2020 15:18:49 CDT
  • Congressman Frank Lucas Offers Legislation to RAMP-UP Federal Incentives for Small Meat Processors  Fri, 03 Jul 2020 13:28:52 CDT
  • AFR/OFU Thrilled with Introduction of RAMP-UP Act  Fri, 03 Jul 2020 09:06:49 CDT
  • Growth Energy Urges EPA to Combat Particulate Emissions with Low-Carbon Ethanol  Fri, 03 Jul 2020 09:04:49 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Thursday, July 2  Thu, 02 Jul 2020 15:53:10 CDT
  • OSU's Kim Anderson Talks with SUNUP about Wheat Prices and the Wrap of the Oklahoma Wheat Harvest   Thu, 02 Jul 2020 15:52:12 CDT
  • Thursday, July 2, 2020 Market Wrap-Up with Justin Lewis  Thu, 02 Jul 2020 14:33:06 CDT
  • Latest U.S. Drought Monitor Map Shows Exceptional Drought Has Now Crept Into Oklahoma  Thu, 02 Jul 2020 14:30:50 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.