Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef

Wed, 11 Jul 2018 11:02:57 CDT

Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with Radio Oklahoma Ag Network Farm Director Ron Hays about a unique partnership the Beef Checkoff has formed with reality TV star, Lance Pekus, to promote beef as part of a healthy lifestyle. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.


“Lance is a cow/calf rancher in Idaho and has been competing on the popular reality show, American Ninja Warrior, for many years and fans across the country have really become drawn to his story of ranching, family and strength,” Buckmaster said. “His message of ranching, maintaining a healthy lifestyle and beef - it’s a powerful one for us to share with consumers.”


The Beef Checkoff launched an integrated media campaign on social media in late May coinciding with the debut of the program’s 10th Season. Beef. It’s What’s for Dinner will support the show and Lance with new video ads running on Hulu and YouTube through August.


For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.



   



   

 

Listen to Heather and Ron speak more about the Checkoff's partnership with Pekus, by tapping below
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Miguel Galdos with US Wheat Associates in Santiago Offers Upbeat View of US Wheat Prospects to OALP Class 19   Tue, 18 Feb 2020 17:05:23 CST
  • Tuesday, February 18, 2020 Market Wrap-Up with Justin Lewis  Tue, 18 Feb 2020 15:17:06 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, February 18, 2020  Tue, 18 Feb 2020 15:09:52 CST
  • National Milk Producers Federation Welcomes Congressional Prod to FDA on Fake Dairy   Tue, 18 Feb 2020 15:07:37 CST
  • Travis Bradshaw named Top Agriculturist Under 40 By Sirloin Club   Tue, 18 Feb 2020 11:22:51 CST
  • The National Wheat Foundation Officially Opens its 2020 National Wheat Yield Contest  Tue, 18 Feb 2020 11:21:46 CST
  • World-Renowned Horse Veterinarian Joins Texas Tech School of Veterinary Medicine   Tue, 18 Feb 2020 10:46:46 CST
  • Glenn Selk Says Knowledge of Anatomy and Time are Keys to Helping the Backwards Calf  Tue, 18 Feb 2020 10:08:51 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.