Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef

Wed, 11 Jul 2018 11:02:57 CDT

Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with Radio Oklahoma Ag Network Farm Director Ron Hays about a unique partnership the Beef Checkoff has formed with reality TV star, Lance Pekus, to promote beef as part of a healthy lifestyle. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.


“Lance is a cow/calf rancher in Idaho and has been competing on the popular reality show, American Ninja Warrior, for many years and fans across the country have really become drawn to his story of ranching, family and strength,” Buckmaster said. “His message of ranching, maintaining a healthy lifestyle and beef - it’s a powerful one for us to share with consumers.”


The Beef Checkoff launched an integrated media campaign on social media in late May coinciding with the debut of the program’s 10th Season. Beef. It’s What’s for Dinner will support the show and Lance with new video ads running on Hulu and YouTube through August.


For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.



   



   

 

Listen to Heather and Ron speak more about the Checkoff's partnership with Pekus, by tapping below
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Farm Bureau's Rodd Moesel Talks About the Importance of the Passage of USMCA   Fri, 24 May 2019 17:47:29 CDT
  • OSU's FAPC Explains How to Ensure Food and Beverages are Safe to Consume After a Flood  Fri, 24 May 2019 16:21:27 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, May 24, 2019   Fri, 24 May 2019 16:11:28 CDT
  • Oklahoma Cattlemen’s Foundation Launches a Flood Relief Fund for Cattlemen Affected by Flooding  Fri, 24 May 2019 16:01:15 CDT
  • Placements End Up Being Friendly in the May First Cattle on Feed Report- Dr. Derrell Peel Offers His Analysis  Fri, 24 May 2019 16:35:07
  • Governor Stitt Signs General Appropriations Bill for FY2020, Including $3.29 Million for Ag, Rural OK  Fri, 24 May 2019 14:39:53 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn  Fri, 24 May 2019 14:21:45 CDT
  • OK's 2019 Legislative Session Wraps Up, OKFB's Steve Thompson Recaps on Ag's Many Victories  Fri, 24 May 2019 14:45:08 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.