Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


Checking In on the Beef Checkoff - 100M Consumers Targeted in Five State Digital Media Campaign

Wed, 18 Jul 2018 11:38:58 CDT

Checking In on the Beef Checkoff - 100M Consumers Targeted in Five State Digital Media Campaign Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with us about the Beef Checkoff funded Five State Digital Marketing Campaign, now in its third year. Essentially, states with lots of cattle and not so many consumers contribute funds to states with higher consumer populations and less checkoff resources to use in promoting beef. Listen to Buckmaster speak with Radio Oklahoma Ag Network Farm Director Ron Hays about the success of this campaign, by clicking or tapping the LISTEN BAR below at the bottom of the page.


“The goal of the campaign is to maximize visits to the Beef. It’s What’s for Dinner website,” Buckmaster said. “When you look at Oklahoma, it represents less than 1.2 percent of the population. It’s really important we reach consumers in high population areas such California and New York.”


This campaign will run through September 30th, targeting 100 million consumers in five high-population states. Last year, the campaign drove 1.78 million video views of the Checkoff’s 101 cooking videos and 85,000 consumers to the website.


For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.



   



   



 

Listen to Buckmaster speak with Hays about the success of this campaign, by clicking the tab below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • NCBA and OCA Cheer Congressional Letter to USDA Urging Immediate Help for Beef Cattle Producers  Wed, 01 Apr 2020 22:31:40 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Wednesday, April 1, 2020  Wed, 01 Apr 2020 18:25:50 CDT
  • Wednesday, April 1, 2020 Market Wrap-Up with Justin Lewis  Wed, 01 Apr 2020 15:21:56 CDT
  • Lucas Joins Colleagues Urging USDA to Provide Immediate Assistance to Cattle Producers  Wed, 01 Apr 2020 15:08:49 CDT
  • Oklahoma Leopold Conservation Award Seeks Nominees  Wed, 01 Apr 2020 12:36:47 CDT
  • Large Meat Supplies Keeping a Lid on Long-Term Outlook, Says Katelyn McCullock, Livestock Marketing Information Center  Wed, 01 Apr 2020 10:20:58 CDT
  • From the Pilot’s Seat: The Integrity Beef Sustainability Project  Wed, 01 Apr 2020 10:03:57 CDT
  • Conservation Client Gateway an Opportunity for Oklahoma Landowners  Wed, 01 Apr 2020 09:58:47 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.