The Lowdown on COOL with Ross Wilson of the Texas Cattle Feeders AssociationThu, 18 Sep 2008 12:49:46 CDT
One of the big issues for the cattle industry this fall is the official start of a program that we have talked about and debated it's usefulness for most of this decade- Mandatory Country of Origin. Our look at this issue is a part of our Cattle Industry Insights here on our website- a service in part of Hudson Livestock Supplements
Mandatory Country of Origin Labeling officially becomes a part of the US Livestock landscape in a matter of days. It is scheduled to begin as of October 1, 2008. It has invoked strong emotions on both sides of the coin- supporters claim that there will be tangible and immediate benefit to producers as they contend that US consumers will offer support by being willing to choose US produced beef. Detractors of the law say that if this idea had economic merit, the market would already have caused producers to segregate animals and sell USA born, raised and processed at a premium.
Most Ag Economists have their doubts that much economic benefit will come to the average US producer because of the program- although it will mean that he will have to more meticulous in his or her recordkeeping in order to prove that the cattle being produced are of a certain country's origin.
We have a overview of how this regulation is coming together and a few of the details of how producers will need to respond in order to comply. Our guest is Ross Wilson, President and CEO of the Texas Cattle Raisers Association.
Ron Hays with Ross Wilson of the TCFA on COOL
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