Subject: Oklahoma's Farm News Update
From: Ron Hays <>
Date: 7/29/2016 6:44 AM

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Ron Hays on RON.

Let's Check the Markets!  
Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futures- click or tap here for the report posted yesterday afternoon around 3:30 PM.
Okla Cash Grain:  
Daily Oklahoma Cash Grain Prices - as reported by the Oklahoma Dept. of Agriculture on Thursday, July 28th. 
Futures Wrap:  
Our Daily Market Wrapup from the Radio Oklahoma Network - analyzing the Futures Markets from the previous Day.
Feeder Cattle Recap:  
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA.
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor

Carson Horn, Associate Farm Director and Editor
Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production

Macey Mueller, E-mail and Web Writer

Oklahoma's Latest Farm and Ranch News

Presented by

Okla Farm Bureau  
Your Update from Ron Hays of RON
   Friday, July 29, 2016
Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 
WeatherFeatured Story:
Weather- Looking Backwards, Right Now and Red Hot Outlook Ahead  
I normally try to not overwhelm you with graphics- but the weather picture is a little unusual for the end of July- and I thought it would be worthwhile to look at THREE graphics this morning to get a sense of where we stand in the middle of a hot summer season.

First of all- the Drought.  We do have over 38% of the state in at least abnormally dry conditions as of Tuesday of this week- and based on what we expect rainfall wise today and tomorrow- the area of greatest concern is in Little Dixie:

Those areas of dryness in central and northeastern Oklahoma may well be addressed before the weekend is out- and when you look at where the rainfall has fallen in the last five days- as of 6 AM this morning- you see some of the yellow and brown has gotten some relief:

FINALLY- what's ahead?  Well, Jed Castles with News9 says the ridge of high pressure is making its way back our direction- which means a lotta of heat this coming week as we greet the month of August.

Alan Crone with the News on 6 concurs with Jed on the hot conditions headed our way- click here to read his latest blog on Friday morning weather conditions.

Sponsor Spotlight
It's great to have one of the premiere businesses in the cattle business partner with us in helping bring you our daily Farm and Ranch News Email- National Livestock Credit Corporation.  National Livestock has been around since 1932- and they have worked with livestock producers to help them secure credit and to buy or sell cattle through the National Livestock Commission Company.  They also own and operate the Southern Oklahoma Livestock Market in Ada, Superior Livestock, which continues to operate independently and have a major stake in OKC West in El Reno. To learn more about how these folks can help you succeed in the cattle business, click here for their website or call the Oklahoma City office at 1-800-310-0220.

NCBABeef Gets an Upgrade to Reach New Audiences in the Digital Age 

Times are changing and the beef industry is no exception. As consumers change so must producers in how they market their product.Meredith Stevens of the National Cattlemen's Beef Association (NCBA) is working the frontlines to facilitate those changes needed, bringing beef into the digital landscape.

A few years ago, the Beef Checkoff was spending its promotion dollars almost entirely on traditional media in print and radio. Stevens says they started to see a shift in their target audience. She explained that the older Millennial parent demographic started to explode. Their buying power was much more significant, they started to have children of their own, and with that began providing food to their families. Research showed that beef was not always being introduced to their children, which she asserts could ultimately be translated into less beef purchases by these future consumers.

"What we learned about them, was their use of technology. And they are online all the time," Stevens said. "So we shifted based on producer feedback and decided very strongly that we've got to go digital. We have to be where the consumer is."

Now, Stevens says the Checkoff has swapped radio for streaming radio and print for social media properties like Facebook, Twitter, YouTube, Pinterest and Instagram. Search engines like Google, are the most effective methods to meet their priority goals as well, which Stevens narrowed down to reach and engagement with consumers. They are applying their resources to consistently keep beef at the top of internet searches as well as top of mind for consumers. They accomplish this by continuously measuring digital analytics and optimizing their platforms to navigate and cater to consumer interests.

Listen to Stevens talk more on how NCBA and the Beef Checkoff are working to engage consumers in the digital age.

By the way- you can watch for our conversation with Meredith on Saturday morning on News9 during their Saturday morning news block- it can be seen around 6:40 AM- then later in the day in the video section of the News9 website and App- and on our website, OklahomaFarmReport.Com as well.

AndersonOSU's Kim Anderson Says Big Global Wheat Crops Likely to Keep Wheat Price Well Under Cost of Production

Current wheat prices are close to $2 lower than the cost of production for a lot of wheat growers, but OSU Extension Grain Market Economist Dr. Kim Anderson says there's just not much happening in the global market to cause any drastic price bumps in the near future.
With about 70 percent of this year's wheat in the bin, Russia is expecting its largest harvest since the collapse of the Soviet Union. Anderson says crops in Ukraine, Argentina and Australia also look strong.
Recent heavy rainfall has threatened the yield and quality of France's crop, but Anderson doesn't think the losses will be enough to make up for the extremely large surplus seen around the world.
For producers back home with wheat in the bin, Anderson continues to recommend the marketing assistance loans through the FSA. He also encourages producers to plant wheat this fall but suggests not planting marginal acres.
Click here to listen to Anderson's comments that will be a part of SUNUP this weekend, and be sure to tune in Saturday at 7:30 a.m. and Sunday at 6 a.m. on the statewide OETA network of stations.

BeefBuzzExpansion is Finally Here, But Just How Big Can the US Beef Herd Actually Get

Expansion is finally here, says Don Close of Rabo AgriFinance, referring to the U.S. cow herd. But just how big is it expected to get?

"When this whole rally started back in late 2013-2014, my early number was between 32-33 million on beef cow numbers," Close said. "With the econometric modeling that we're doing, we've really revised that back and... in 2018-2019, we're looking for a beef cow number of 31-31.2 million. We've trimmed that back pretty hard."

The limitations, Close says, is not the availability of production space, but is rather a matter of expected consumption. He explained that if total per capita protein consumed is approximately between 200-205 lbs. with beef totals contributing to that range at around 54-56 lbs., then production eventually reaches a cap on per capita consumption. Further to his point, he noted that to date, U.S. beef has never exceeded 11 percent of production in exports on a volume basis.

"As we see it, the real lynchpin in the whole marketplace moving forward is we really have to focus and drive those exports in excess of 11 percent," Close said. "That will ultimately drive what our cow herd limitations are, and profitability throughout the sector.
"That's really where the make or break point going forward is, we've got to export."

Listen to Close talk more on the size of the U.S. beef cow herd now and down the road on today's Beef Buzz.

Sponsor Spotlight

For nearly a century, Stillwater Milling has been providing ranchers with the highest quality feeds made from the highest quality ingredients.  Their full line of A&M Feeds can be delivered to your farm, found at their agri-center stores in Stillwater, Davis, Claremore and Perry or at more than 100 dealers in Oklahoma, Arkansas, Kansas and Texas.  We appreciate Stillwater Milling's long time support of the Radio Oklahoma Ag Network and we encourage you to click here to learn more about their products and services.

CropsFederal Crop Insurance - The Success Story Critics Don't Want You to Hear

The following is an opinion piece from National Crop
Insurance Services

Agriculture's opponents love to paint the picture of federal crop insurance as a program that just caters to big, conventional farming operations that only grow certain commodities. But, that narrative is simply not true. Crop insurance is widely available to farmers, regardless of their size or cropping choices.

And, now there is new data to demonstrate how crop insurance is helping farmers and ranchers all across the country manage the inherent risks of growing food and fiber.

"Year after year for 10 years in a row we are seeing growth," explained Brandon Willis, the Administrator of the Risk Management Agency (RMA), to stakeholders during a recent meeting on the expansion of crop insurance. "It's a tremendous success story."

Much of this growth and success is due to efforts in the 2014 Farm Bill to improve existing products, as well as create new ones and expand them for all farmers growing in all regions of the country, especially beginning farmers, specialty crop and organic growers.

"We have made a concerted effort to make it work for all," added Willis, who oversees the government agency that partners with private-sector insurance companies to deliver coverage.

The effort is paying off.

RMA estimates that the number of acres covered by crop insurance increased to 297 million in 2014 from 265 million in 2009. Roughly 85 percent of planted acreage for major commodity crops, 74 percent of all fruit and nut acreage, and 36 percent of vegetable acres are insured. Also, the number of organic acres insured increased by a staggering 110 percent during this same time.

Click here to read more about the benefits of crop insurance.
Want to Have the Latest Energy News Delivered to Your Inbox Daily?

Award winning broadcast journalist Jerry Bohnen has spent years learning and understanding how to cover the energy business here in the southern plains- Click here to subscribe to his daily update of top Energy News.


GrainsGrain Groups Join Forces to Promote Trade Policy

The National Corn Growers Association is working to vigorously promote trade policies that benefit U.S. farm families, First Vice President Wesley Spurlock told corn state stakeholders at the U.S. Grains Council's Annual Board of Delegates Meeting this week in Louisville, Ky.

Spurlock, a farmer from Texas, provided his update during the General Session on Tuesday as part of a series of updates from various commodity group leaders.

He began by describing how NCGA and the Council work together for the benefit of corn farmers. Delving into this idea, he explained the many synergies between the organizations in terms of goals listed in NCGA's new strategic plan. 

Turning to focus more specifically on trade agreements, Spurlock looked at how NCGA's policy work intersects with the Council's market building activities to increase demand for U.S. corn.

"What is one of the largest keys to meeting our mutual goals? Trade agreements," Spurlock said. "Looking at our strategic plan, it is clear NCGA, working with the U.S. Grains Council and other value chain stakeholders, aims to increase exports of corn and corn products by 25 percent by 2020. It is a big goal but, together, we must achieve it."

Spurlock delved into recent public polling on trade and its divergence from current political rhetoric. Focusing on the Trans-Pacific Partnership, he highlighted NCGA's activities from trade school to social media to targeted campaigns, to push for Congressional approval of this important trade deal.

Spurlock's address came as part of a longer series of meetings exploring a variety of issues related to corn and grain exports and the Council's activities. 

Click here for a link to more information about those meetings.
ThisNThatThis n That- Congrats 4-H Hall of Famers, No Till Tip of the Hat and Calendar for Next Week

This week- the 95th Oklahoma 4-H Roundup has been happening on campus at Oklahoma State University in Stillwater- and one of the highlights is the naming of the newest members of the Oklahoma 4-H Hall of Fame.

It's traditionally two young people- one boy and one girl named- and that's the case for 2016.

Congrats to Lexie Lerblance and Steven Baringer for their selection to the Oklahoma 4-H Hall of Fame for 2016.


Our thanks to Jimmy Emmons from Leedey for hosting the No Till on the Plains Whirlwind No Till Day of Education yesterday- we enjoyed getting out to Jimmy and Ginger's place and seeing the amazing results that multiple years of no till practices can deliver- and learning more about pollinator strips and the right cocktail mix for a cover crop.

We'll feature a couple of stories first of the week from Leedey- but this morning just wanted to say thanks!


Monday- we greet August- and the first week of August is a busy one- we invite you to click here to jump to our August calendar listings- Next week features the Superior Video Royale sale, a pair of Canola Educational events, the Statewide Women in Ag Conference and more. 

Later in the month- you will notice that we have the listing of all of the August Area meetings for the Oklahoma Farm Bureau- one of the traditions for the month ahead.

Finally- there is one event that we traditionally have been a part for a bunch of years- the Southern Plains Beef Symposium in Ardmore has been part of my August for more than a decade- the 25th Symposium was held last year- but organizers of the event decided to take 2016 off- perhaps it will return in a year or two after a pause.  We will miss the fellowship, the great information, the incredible prime rib hunk of beef for lunch and the knife that was always provided as our "honorarium" for serving as the morning master of ceremonies.

Our thanks to Midwest Farms Shows, P & K EquipmentOklahoma Genetics Inc., American Farmers & Ranchers, Stillwater Milling Company, Oklahoma AgCreditthe Oklahoma Cattlemens Association and  KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!



We also invite you to check out our website at the link below to check out an archive of these daily emails, audio reports and top farm news story links from around the globe.   

 Click here to check out WWW.OklahomaFarmReport.Com  



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