Subject: Oklahoma's Farm News Update
From: Ron Hays <>
Date: 2/21/2018 6:53 AM

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Carson Horn on RON.

Let's Check the Markets! 

OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday 
and Feeders on Wednesday- Call 405-262-8800 to learn more.


Superior Video Livestock Auction will be originating this week's Auction LIVE from Oklahoma City- starting with Superior Sunrise at 7:30 and the auction featuring 39,000 cattle at 8 AM on Thursday morning- Feb 22- Tomorrow- You are invited to come and see how a real time video satellite auction works! Click or tap here for details. has a total of 218 cattle on their showlist for the Wednesday, February 21st sale of finished cattle- details will be available after noon today by clicking here.
Steer and heifer calves sold mostly 2.00-3.00 lower Tuesday at OKC West - click or tap here for a look at the February 20th sale results.

Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futuresclick or tap here for the report posted yesterday afternoon around 3:30 PM.
Okla Cash Grain:  
Daily Oklahoma Cash Grain Prices- as reported by the Oklahoma Dept. of Agriculture on Tuesday, February 20th.
Futures Wrap:  
Our Daily Market Wrapup from the Radio Oklahoma Network - analyzing the Futures Markets from the previous Day.
Feeder Cattle Recap:  
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA.
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor

Carson Horn, Associate Farm Director and Editor
Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production

Oklahoma's Latest Farm and Ranch News
Your Update from Ron Hays of RON
   Wednesday, February 21, 2018

Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 

-- Check out our MarketLinks in the Left Hand Column- Details of the Superior Sale LIVE from OKC tomorrow, OKC West Calf Trade, Cash Grain and More

RainfallFeatured Story: 
Rain and Ice Totals Helping Put a Dent in Drought- and Precipitation Chances Not Done Yet

The western half of the state got limited amounts of rainfall and frozen precipitation on Tuesday- but the Mesonet totals don't reflect the wet stuff that was frozen- at least not yet.

However- the eastern half of the state really piled up impressive totals- with southeastern Oklahoma topping five inches of rain over the last week now- a good bit of that in the last 24 hours- Valliant recording 5.21 inches of rain in the last 24 hours and Broken Bow and Idabel with around four inches of rain as well. 

Since there is very little evaporation at this time of year- a seven day map gives us a good idea of where we really are on rainfall received with hopefully a good share of it sinking into our soil profile:

Snow, sleet and a wintry mix are in the forecast for a lot of the western half of the state for today, tonight and even into Thursday- and chances of rain continue in central and eastern Oklahoma into Friday as well.

Click here for an excellent graphic on where temps are headed- after today- bouncing higher.

Sponsor Spotlight

It's great to have the Livestock Exchange at the Oklahoma National Stockyards as a sponsor for our daily email. The eight Commission firms at the Stockyards make up the exchange- and they are committed to work hard to get you top dollar when you consign your cattle with them. They will present your cattle to the buyers gathered each Monday or Tuesday at one of the largest stocker and feeder cattle auctions in the world.
Click here for a complete list of the Commission firms that make up the Livestock Exchange at the Oklahoma National Stockyards- still the best place to sell your cattle- and at the heart of Stockyards City, where you can go around the corner enjoy a great steak and shop for the very best in western wear.

PetersonPeterson Farm Brothers of Internet Fame Share Their Unique Brand of AgVocacy with AFR Members

At AFR's recent convention, I had the chance to speak to the Peterson Farm Brothers who have entertained and educated millions with their own unique brand of advocacy for agriculture. You've probably seen their parody videos set to some of this decade's most popular hits that incorporate elements of their daily lives in agriculture.

According to Nathan, the middle of the three brothers, none of them ever guessed their first video that was just meant to share with their friends, would get as much attention as it did - receiving 5 million views the first week it was posted. That number has grown to 10 million today. Their most popular video though was their second, titled "Chore," that since its debut has been viewed more than 17 million times.

Through their videos, the Peterson brothers say they hope to share with others the importance of agriculture.

"We make these videos to educate the public, to enthuse the youth to want to be in agriculture and be a resource to share the story of agriculture - because the disconnect between consumers and farmers has never been greater," said Greg, the oldest brother. "A lot of people at the store don't thing about it, (so our videos) kind of give people a glimpse at the whole process of how different animal products are raised."

While all three brothers plan to continue to advocate for agriculture with their videos and speaking engagements, they also are committed to sticking to their roots and keeping up the family farm.

Listen to my complete conversation with the three Peterson brothers as they talk about their advocacy and internet fame, by clicking here.

YouTubeBeef Industry Explores Best Ways to Reach Consumers of Today's YouTube Generation

The beef industry has made a real connection with consumers through its digital assets in recent years, especially with Millennials who are constantly searching for more knowledge on the products they buy. One of the most common questions Millennials have when it comes to beef, is what to do with it - how to prepare it and what cut is the right choice. According to Alisa Harrison, senior vice president of global market research for the National Cattlemen's Beef Association, the best way to answer consumers' questions is with YouTube.

"YouTube I think is the No. 1 platform for any consumer today, whether it's trying to figure out how to fix your washing machine to cooking that cut of beef you picked up in the grocery store that you're not really sure what to do with," Harrison said in a visit she and I had on the sidelines of this month's Oklahoma Beef Council Meeting. "It really is a great opportunity for us, because at least from a "Beef. It's What's for Dinner" standpoint, we are the experts in beef cuts and certainly preparation."

The new "Beef. It's What's for Dinner" website offers over 900 triple-tested recipes that help walk consumers through the cooking process for a variety of cuts and even suggests how to incorporate other cuts of beef if you don't have the right one on hand. The fact that beef offers so many different cuts, can be overwhelming to consumers, Harrison says. The digital tools available today though are helping solve that problem and giving consumers more confidence in their buying decisions and cooking ability. For example, Harrison and her team are working on integrating new artificial intelligence into Beef's new website and social media platforms that will allow customers in the store to actually have a conversation with the website to guide them in making the right purchases. This tool and others are all part of a larger strategy designed to keep beef on top in what Harrison says is the most competitive protein market ever.

"Our big focus is to make the information available to them in a way they want to receive it," she said. "The challenge is going to be keeping the brand fresh and in the front of consumers' minds as much as possible."

Hear Alisa Harrison and I discuss how the beef industry is reaching today's consumers, on yesterday's Beef Buzz - click or tap here.

LucasIn Honor of National FFA Week - Frank Lucas Remembers His Days in the Blue & Gold

In honor of National FFA Week - Chisholm FFA Reporter Bree Kisling, profiled one of our state FFA organization's most prominent alumnus, Oklahoma's 3rd District Congressman Frank Lucas. Kisling shared her article with us and we are proud to share it with you to show support for youth in agriculture during this special week highlighting their efforts wearing the blue and gold.

A member of the House Committee on Agriculture, Lucas told Kisling in an interview for her article, that his passion for the industry was first planted 43 years ago when he too served as a member of the Cheyenne FFA Chapter, inspired to do so by his cousin's influence.

Like Kisling, Lucas served as chapter reporter, and also as president for two terms. His involvement ranged from public speaking to meats judging, as well as working to strengthen his individual wheat and beef cattle projects.

"Growing up on a farm I knew firsthand the challenges that come with making a living from the earth. FFA helped me understand the importance of recordkeeping and how essential good farm policy is," said Lucas.

"The FFA has been a driving factor for many current leaders in agriculture, and will continue to be for those in the future. This is evident in national leaders such as Representative Frank Lucas and other agriculturalists around the nation," Kisling wrote. "As students across the United States are celebrating FFA Week at this time, former members are continuing to rely on the skills and connections that they built during their own time in the immortal blue corduroy jacket."

Read more about Congressman Lucas and his FFA career in Kisling's complete article, which you can find by  clicking over to the Blue-Green Gazette on our website.

Sponsor Spotlight

We are pleased to have American Farmers & Ranchers Mutual Insurance Company as a regular sponsor of our daily update. On both the state and national levels, full-time staff members serve as a "watchdog" for family agriculture producers, mutual insurance company members and life company members.

Click here to go to their AFR website to learn more about their efforts to serve rural America!

AgClassroomTruman Elementary's Johnnie Keel of Norman Named 2018 Ag in the Classroom Teacher of the Year

Johnnie Keel, who has taught for 12 years at Truman Elementary in Norman, has been selected as the 2018 Oklahoma Ag in the Classroom Teacher of the Year. She is described as having a solid reputation for teaching AITC curriculum. Keel herself comes from a non-agricultural background, and actually learned about the industry through the Ag in the Classroom program.

In 1995 Keel switched careers from an office job in the oil business to an occupation she had desired to pursue for years, teaching. She made this transition with the goal of being "the best educator possible." That goal led to her first AITC workshop and after an amazing experience - has attended every other workshop in her district since.

"Starting ag education early helps students get a perspective on their lives and the world around them," Keel said. "They learn not only about nutritional aspects of agriculture, but develop respect for the earth, sustainability, and understanding limited resources."

Keel will be honored at Ag Day on April 10. The annual celebration of agriculture will begin at 10 a.m. at the state capitol in Oklahoma City and will also attend the national AITC conference, June 26-29, in Portland, Maine.
Click or tap here to read more about Keel and her AITC program.

Selk2Increase Cows' Dietary Quality, Quantity After Calving to Ensure Proper Body Condition Maintenance
According to OSU's Glenn Selk, cows that lose body condition after calving and before the breeding season, will be slower to return to heat cycles and rebreed at a lower rate. Therefore, he says it is necessary that the cow manager understand the change in nutrient requirements of beef cows as they change from gestating cows to early lactation cows. Selk explains that an increase in both diet quality and quantity is necessary for cows after calving to insure that body condition is maintained into and through the breeding season.

"Using an example of a 1200 pound cow in late gestation, one can examine the nutrient increases as she delivers the calf and starts to lactate. A 1200 pound late gestation cow requires 1.9 pounds of crude protein daily and 12.9 pounds of Total Digestible Nutrients (TDN). She can consume voluntarily 24 pounds of dry matter feed/day. The same cow after calving will weigh at least 100 pounds less (birth weight of calf, placenta, and fluid loss). An 1100 pound cow in early lactation requires 2.9 pounds of protein each day. That is a 52% increase in protein needs. Her energy requirements go up substantially as well. She needs 16.8 pounds of TDN each day (if she is an average milking beef cow). This represents a 30% increase in energy intake per day. Her daily dry matter intake also increases from 24 to 29 pounds but this represents only a 20% increase. If the 30% crude protein supplement being consumed is increased by 3.3 pounds, the protein requirement is met and most of the additional energy needs are fulfilled. Her voluntary increase of 2 pounds of hay per day should make up the remaining gap."
You can read Selk's full article from this week's Cow/Calf Corner newsletter, up on our website by clicking here.

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PKEquipmentP&K Equipment Expands to Poteau, Fort Smith, Acquiring Local Dealer Spider Webb Farm Implement

P&K Equipment has announced in recent days that it has expanded its business into Poteau, Oklahoma and Fort Smith, Arkansas with the acquisition of Spider Webb Farm Implement. This marks P&K's second acquisition in the region with its prior purchase of Countryside Farm & Lawn in Springdale, Ark. in August of 2017. Poteau & Fort Smith join the existing Oklahoma and Arkansas locations for a total of thirteen P&K Equipment stores.
"We look forward to welcoming the Spider Webb team into the P&K organization, and we look forward to continuing the strong customer, business, and community partnerships that Matt (Webb) and his team have built over the years," said Scott Eisenhauer, P&K Equipment General Manager. "With the addition of the Poteau & Fort Smith locations, we are excited to continue strengthening the long-standing P&K brand and customer experience." 
Matt Webb, President & General Manager of Spider Webb, will join the P&K Equipment organization as Small Ag & Turf Sales Manager, working closely with the P&K team to monitor, promote, and grow the small ag business.

By expanding with these new locations in eastern Oklahoma and western/northwestern Arkansas, P&K is committed to fully supporting each of these customer segments in the surrounding areas through the knowledgeable staff, unbeatable equipment & parts availability, and unmatched customer service.
Click or tap here to review the full press release issued by P&K announcing their acquisition.

Our thanks to Midwest Farms Shows, P & K EquipmentAmerican Farmers & Ranchers, Livestock Exchange at the Oklahoma National StockyardsOklahoma Farm BureauStillwater Milling Company, National Livestock Credit Corporation, Oklahoma AgCredit,  the Oklahoma Cattlemens Association and  KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.   

God Bless! You can reach us at the following:  
phone: 405-473-6144


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