Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   

Agricultural News


U.S. Soybean Export Council Selected by United Soybean Board to do International Marketing of US Soybeans

Thu, 18 Feb 2010 9:38:55 CST

U.S. Soybean Export Council Selected by United Soybean Board to do International Marketing of US Soybeans Farmer-leaders of the United Soybean Board (USB) and soybean checkoff selected the U.S. Soybean Export Council (USSEC) as its primary contractor to implement its 2011 International Marketing program. For more than a day, the board heard presentations from three finalists who had been chosen by a task force of farmer-leaders. The full board then examined and deliberated the merits of the three proposals before coming to a decision.

"We were very pleased with each of the respondents to our international marketing request for proposals, said USB Chairman Phil Bradshaw, a soybean farmer from Griggsville, Ill. "We want to thank the three finalists who participated in our full-board review. I want to thank them for their interest in the U.S. soybean industry. The board decided that USSEC, under a proposed new board structure and within the parameters of the chosen business model, could carry forth our efforts to export more U.S. soy."

In December 2009, the board selected a model for international marketing. It seeks to build and utilize farmer-leader relationships with more of the U.S. soy value chain, specifically exporters both large and small, in contributing to U.S. soy market building efforts across our borders and overseas. These relationships will then enable the international marketing program to develop more targeted marketing opportunities. Those efforts will move more U.S. soybeans into export markets which will benefit all U.S. soybean farmers by creating additional profit opportunities.

One of the biggest challenges for checkoff farmer-leaders in 2010 will be to build on last year's international marketing efforts. More than 1.56 billion bushels of U.S. soy were exported in 2009, which set a record for the third consecutive year. Bradshaw says building and expanding overseas markets remain important not only to the success of U.S. soybean farmers today, but to future generations as well.

The selection of USSEC and the export model chosen by checkoff farmer-leaders will continue to capitalize on the unparalleled value of U.S farmer credibility and provide sufficient flexibility to meet the demands of a changing world. It will also create a more optimal balance between costs for conducting programs versus other operational costs including administration, overhead and physical infrastructure. The chosen marketing model can enable USB to have maximum impact on reacting to and influencing growing global competition for the benefit of U.S. soybean farmer profitability, while also having an increased focus on market access issues.

"USSEC is excited for the opportunity to conduct international marketing on behalf of the U.S soybean industry, says Ike Boudreaux, Chairman of USSEC and Lebeau, La. soybean farmer. "We look forward to the opportunity to work with all soybean organizations, the U.S. Department of Agriculture, U.S. soybean value chain partners and international customers to provide the best profit opportunities for U.S. soybean farmers."


   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.