National Pork Board Chairman Gene Nemechek Talks Challenges and Opportunities for US Pork IndustryThu, 13 Jan 2011 7:05:19 CST
The National Pork Board has taken their first Board meeting of the year on the road again in 2011- with the location chosen for the 2011 meeting Oklahoma City.
Oklahoma ranks eighth nationally in total swine numbers and fifth in the number of pigs produced; the state is a major producer of piglets that are finished in nearby states. According to data from the U.S. Department of Agriculture, Oklahoma producers market approximately 7.5 million hogs annually, producing cash receipts of more than $636 million. Nearly 16,000 Oklahomans are employed in swine production.
"From our meetings the last two years we have learned the value of having open and frank discussions with local producers," said Gene Nemechek, a swine veterinarian from Springdale, Ark., and president of the National Pork Board. "Producers from different parts of the country face unique challenges and sometimes have unique views on issues confronting the pork production industry. We look forward to learning from our fellow producers in Oklahoma.
"These meetings also give local producers the opportunity to ask board members about decisions we've made," Nemechek said. "It's a great opportunity to discuss our new five-year strategic plan and how we're using the resources they contribute through the Pork Checkoff to help all producers succeed."
The discussion began on Wednesday evening as the National Pork Board met with the Oklahoma Pork Council Board and other hog producers in the state. The National Pork Board members heard about the concerns of Oklahoma of losing checkoff monies in recent years because a large number of the piglets shipped to other states are not credited to their Oklahoma roots when it comes to checkoff collections. Roy Lee Lindsey, Executive Director of the Oklahoma Pork Council, related that a change in the law in Iowa a few years back cost Oklahoma $160,000 in checkoff revenue even though there are just as many pigs going from Oklahoma to Iowa as was previously the case.
Lindsey told the National Pork Board that the TV and Radio efforts of the Oklahoma Pork Council are focused on selling the image of the Oklahoma pork industry, not in trying to move demand in a state with just over three million residents. He says the key to the future success of the Oklahoma Pork Industry is to keep Oklahoma as a friendly location for the production of hogs- and that will keep those operators of hog farms viable.
We talked with Gene Nemechek of the National Pork Board about the national promotion and educational efforts that are being pursued with checkoff monies. You can hear our conversation by clicking on the LISTEN BAR below.
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