Agricultural News
Cattlemen's Stewardship Review- A Look at the Values and Vision of the US Cattle Industry
Tue, 10 May 2011 5:48:06 CDT
The US beef industry is one of the great success stories in the US- and a study just released points out several of the reasons why. The report is called the "Cattlemen's Stewardship Review: Connecting Our Vision and Values," which in a sense is the beef industry's corporate responsibility report. Funded by the beef checkoff, it is a first-of-its-kind inside look at cattlemen's influence on the nation's communities, the economy, public health and the environment.
The "Cattlemen's Stewardship Review" comes at a critical time, when people are more disconnected from agriculture and food production yet have an increasing interest in knowing more about who raises food. In fact, nearly three out of four people say they want to know more about how beef is raised and who raises it, according to checkoff research.
According to the Explore Beef website, the report is "In essence, it's the first-of-its-kind look at the values and vision of America's cattlemen and how they responsibly raise good food and healthy animals, while protecting the environment and building strong communities all with the end of goal of providing the safest, highest-quality, most consumer-friendly beef in an environmentally and economically sustainable manner in order to feed people around the world."
We talked with Heather Buckmaster, Executive Director of the Oklahoma Beef Council, about this new study- and we have our audio conversation with her below- just click on the LISTEN BAR at the bottom of the story to hear our conversation.
You can find our more about the Cattlemen's Stewardship Review by going to the special website set up for it- click here to jump to Explore Beef.org
We also had Heather as our guest for our News9 In the Field Saturday morning segment this past weekend- click on the play button on the video window below to see our video visit with her.
We also talked with Buckmaster about the Aging Cows 101 Workshops being planned across the state during May- click here for the online flyer about these BQA training events.
And we talked about some of the promotional events planned in Oklahoma during May- Beef Month.
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