Agricultural News
Real Cowboys Tweet- Telling the Beef Story Through Social Media
Thu, 02 Jun 2011 5:34:45 CDT
Mike Deering is the Director of Communications for the National Cattlemen's Beef Association, and since he has taken on the job of directing the flow of the message coming out of the NCBA, social media has become a bigger part of their strategy. That includes a blog called Beltway Beef, and lots of work on Twitter as well. CLick here to jump to the Beltway Beef Blog of the NCBA.
Deering says that Twitter offers an option they take advantage of- an audio feed that can be linked up to Itunes which allows it to become a podcast that people can subscribe to- even if they are following the NCBA on Twitter. He says that saves the Association money and helps broaden their reach.
And Deering says that Social Media is becoming more important very quickly as more and more farmers and ranchers buy smart phones and have access to Twitter, Facebook and more.
Mike Deering is our guest on today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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