Agricultural News
John Deere Launches 2012 Products and Looks to the Future
Thu, 25 Aug 2011 11:15:48 CDT
John Deere recently completed the public unveiling of its new ag equipment for 2012 as part of the largest, most significant product introduction in the company's 174-year history. Significant improvements in power, comfort, and performance are the hallmarks of the new machines including the S-Series Combines with larger corn heads and platforms; high-horsepower 4WD and track 9R/9RT Tractors; 6R Series row-crop tractors and 5 Series utility and specialty tractors.
According to John Lagemann, Vice President Marketing and Sales for the US, Canada and Australia for John Deere, there is more behind these new releases than what meets the eye. With a global boom on the horizon, agriculture will need to be prepared to feed and clothe that boom, which Lagemann says is agriculture's higher purpose.
Lagemann also says agriculture will need to essentially double the amount of food output in the next 40 years, which is a fairly steep productivity curve. The new technologies released by John Deere really capitalize on the information flow, combining the guidance capability of GPS and the ability to transfer information from the machine if you are planting or spraying, and that is a pretty powerful combination says Lagemann.
In addition to new John Deere combines, headers and tractors, the company recently introduced its new 7R Series Tractors for the row-crop market; its largest, most advanced self-propelled 4940 Sprayer with 1,200-gal. solution tank, 120-ft. booms, and advanced loading and application technologies; and revolutionary Triple-Mounted Mower-Conditioner that cuts a swath more than 28 feet wide.
Finally, as John Deere looks into the future, Lagemann says it will be very information based in many cases, while beginning to look at variable rate applications more intently as ways to reduce cost.
Click on the LISTEN bar below to hear Ron Hays and John Lagemann discuss more on the big picture of John Deere production and what they hope to accomplish with these new lines.
For more information on the entire lineup of new John Deere grain harvesting equipment, tractors, sprayers and more, see your local John Deere dealer or visit their website by clicking here.
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