Agricultural News
Certified Angus Beef has Record Sales Proving Value in Beef Industry
Wed, 10 Aug 2011 09:27:05 CDT
Beef prices have been relatively high for the past couple of months, but that is not stopping consumers from looking at high quality cuts of beef. The Certified Angus Brand sold a total of 70 million pounds of beef in June, which is an all-time monthly record in the company's 33 year history.
John Stika, CAB President, says this shows the sustainablity of a program focused on quality even in a tough economy. The record-setting month of June is 4.3% more than June 2010 and 10 million pounds better than June 2009. This moves the company towards a sixth consecutive year of sales gain.
Stika says the real significance of these sales is it communicates to the beef industry to the producers that the consumer is willing to pay more for a product that fulfills their expectations. This is a result of a shared effort from merchandisers to producers says Stika.
Click on the play button in the window below to watch the rest of the video on Certified Angus Beef and to hear more John Stika.
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