Agricultural News
Twenty Four- All in Cotton
Sat, 15 Oct 2011 18:38:26 CDT
In an effort to increase consumer demand for the "Fabric of Our Lives", Cotton Incorporated announced a fashion first: a 24-hour fashion show of cotton apparel.
The event, slated to occur in South Beach, Florida on November 19 and 20th, will showcase the versatility of cotton apparel for every hour of the day. In conjunction with media partner MTV.com, the event will also include a Cotton Style Search; a call for web uploads of individuals'
personal cotton style.
Cotton's 24-hour Runway Show is unique in both its duration and content.
The event will feature 1,440 different cotton looks --- one look per minute
--- segmented by hour-themed categories such as "Urban Chic," "Sunday Brunch", and "Pajama Party." "Only cotton can provide the combination of comfort and style to fill a full day of fashion," Says Ric Hendee, Senior Vice President of Consumer Marketing Services for Cotton Incorporated.
The event brings to life the message of the company's well-known "The Fabric of Our Lives" television campaign, which currently presents day-in-the-life montages of Kate Bosworth and Zooey Deschanel dressed in classic, comfortable, and even couture cotton styles.
"Our commercials show the cotton celebrity connection, but in conjunction with this event, we are asking fashion-minded citizens to show us their cotton style," says Hendee of the Cotton Style Search component.
From October 14th to October 26th, an MTV.com microsite will accept uploaded images of "cottonistas" in their own fashion-forward cotton apparel. In keeping with the 24-hour theme, 24 participants will be selected and flown to South Beach to show their individual cotton style down on runway, and enjoy the entire event.
To larn more about Cotton Incorporated and their efforts to promote cotton, click here.
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