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Agricultural News

Auction Market Research Could Be Changing the Use of Value Added Management

Wed, 07 Dec 2011 15:24:22 CST

Auction Market Research Could Be Changing the Use of Value Added Management

CattleFax Market Analyst Lance Zimmerman has taken auction market research to a new level by focusing on video auction markets and the premiums and discounts producers receive for cattle raised using value added management practices. He'll share the findings of that research with producers at Cattlemen's College in February. Zimmerman says producers need to be aware of the return on investment they can see from these management practices. He says the information will help producers as they assess different practices and participation in value added programs.

Zimmerman also says that producers need to look back on their cost of participating in these programs in their own ranches and try to figure out essentially what program offers them the best return on their investment and their time. The overall goal Zimmerman says is for the producer to be more profitable going into the next year.

Zimmerman will be one of the presenters at the 2012 Cattlemen's College on February 1, 2012 in Nashville, at the start of the Cattle Industry Convention and Trade Show and says his presentation will give producers a lot of new information.

Zimmerman talks with us about his research on today's Beef Buzz.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



Ron Hays Beef Buzzes with Lance Zimmerman on auction market research
right-click to download mp3


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