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Agricultural News

Beef Industry Helps Fight World Hunger at Cattle Industry Convention

Thu, 02 Feb 2012 13:24:46 CST

Beef Industry Helps Fight World Hunger at Cattle Industry Convention Today, Heifer International and Elanco Animal Health announced a new initiative for their ongoing partnership to end hunger in conjunction with the 2012 Cattle Industry Convention. Beef producers attending the convention in Nashville and throughout the nation can support Elanco’s donation of up to $20,000 to Heifer International by simply visiting their website by clicking here. Elanco will donate $1 to Heifer International for every unique visit to this landing page through March 2012.

“This is a great opportunity for producers to make a difference with a single click,” said Ted McKinney, Elanco director of public affairs. “The ultimate goal is to further Heifer International’s impact and celebrate the role beef producers play in working toward a world without hunger through the use of production-efficiency technologies.”

Producing beef efficiently means more people everywhere can have access to safe, affordable food, and the widest variety of food choices. For years, beef producers have used production-efficiency technologies to increase the amount of beef available by producing more with less. Now they can help make a donation with their clicks and by visiting the Elanco trade show exhibit, booth 442, at the convention for more information.

Since 2008, Elanco and Heifer International have worked together to help provide a better life for animals and people. The partnership has already helped more than 6,500 families and is on its way to fulfilling the commitment of helping 100,000 families globally.

“Today, through initiatives like this one, millions of people who once were hungry now are nourished by milk, meat, eggs and fresh vegetables,” said Marleen New, director of Heifer International corporate and foundation relations. “This new initiative is an exciting way for the beef industry, Elanco and Heifer International to partner in making a big difference in the fight against hunger.”

Together, Heifer International and Elanco have identified small communities in emerging countries that could substantially benefit from the gift of an animal, as well as training in animal husbandry and other production practices. In recent years, Elanco and Heifer International have focused their efforts in the Lampung province in Indonesia, the Copperbelt in Zambia and the Hebei province in China.



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