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Agricultural News

OSU's Food and Agricultural Products Marketing Workshop to be held in May

Tue, 17 Apr 2012 17:05:10 CDT

OSU's Food and Agricultural Products Marketing Workshop to be held in May
Oklahoma State University's Robert M. Kerr Food & Agricultural Products Center is holding a Marketing Workshop designed for FAPC Basic Training graduates and Oklahoma small businesses.

The workshop will be held May 10, 2012, at the FAPC in Stillwater, Okla.

"The fact is a good marketing program is essential to survive and succeed in the highly competitive marketplace," said Jim Brooks, FAPC business and marketing services manager.

FAPC's Basic Training Workshop is the first step in learning how to start a food business. The Marketing Workshop serves as the next step workshop and will provide information and insight to move small businesses forward in the areas of retail grocery stores, foodservice and restaurant industry, and gourmet/specialty foods.

"The FAPC has recruited experienced industry executives to share their experiences about the food supply system to aid in the success of FAPC Basic Training graduates and other Oklahoma small businesses," Brooks said.

Through a series of breakout sessions, attendees will have the opportunity to ask questions, engage in conversation and receive direction from industry professionals.

Guest speakers include Bill Schraad Sr., Schraad and Associates; Gerald Cockerham, Associated Wholesale Grocers; Paul Schatte, Head Country Food Products; Kelley McClendon, Kelley Brokerage; Barry Cook, Ben E. Keith; Steve Fair, Clements Foods; Jennifer Vogler and Rob Willie, Vinyard Fruit and Vegetable Co.; Janet McDonald and Cindy Utecht, Gourmet Gallery; Bruce Baade, Oklahoma Folding Carton; and Suan Grant, Suan's Foods.

"These speakers come from successful businesses who will provide valuable information regarding the food marketing arena," Brooks said.

The guest speakers' expertise includes retail broker, retail grocery wholesaler, retail manufacturer, foodservice broker, foodservice distributor, foodservice manufacturer, co-packer, gourmet/specialty food retailer and packaging.

"The slate of experiences offered by this speaker group is hard to come by in one location," Brooks said.

The registration fee is $100 and covers lunch, refreshments and workshop materials. The registration deadline is April 26, 2012, and the workshop is limited to the first 50 participants.

To view the conference agenda or register online, please click here. For additional conference information, contact Karen Smith at 405-744-6277 or karenl.smith@okstate.edu.



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