Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Agricultural News


2011 Beef Quality Audit Confirms Quality is King

Tue, 14 Aug 2012 11:19:00 CDT

2011 Beef Quality Audit Confirms Quality is King
When it comes to beef, quality is king. From the cow-calf operation all the way to the consumer there has been a growing commitment to quality. But, as Mark McCully, Certified Angus Beef assistant vice president for supply, quality doesn’t mean the same thing to everyone.

“From a Certified Angus Beef perspective when we think quality we think marbling and quality grade probably first and foremost. Of course, holistically, we think safety as all industry participants do. And so that definition of quality and the perception of quality does vary a bit.”

That’s why the National Beef Quality Audit is so important. Results from the 2011 audit have just been released and McCully says the quality audit is an exceptional tool for recording progress and highlighting areas in need of attention.

“I think the National Beef Quality Audit is important from a number of different regards. One is that benchmark measure that it provides the industry as a whole. Where are we today in terms of the quality level of the product that we’re producing and what are our opportunities to get better?”

To the consumer, quality means flavor, according to results of the audit.

“That benchmark, in comparison to previous audits, I think needs to be vitally important to anyone that’s in the industry. And for them to think about ‘What do I do in my operation that contributes to the overall quality eating experience ultimately enjoyed by the consumer?’”

The 2011 report is the fourth Beef Quality Audit since 1991.

“With each audit that comes out, I think we’re all anxious to, of course, measure progress. How much better are we doing? So many components of this industry are focused on producing a higher-quality product,” McCully said.


Click inside the video box below to learn more about the Beef Quality Audit.


   



 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Thursday Preopening Market Update with Dave Lanning  Thu, 18 Apr 2019 07:07:33 CDT
  • Feeder Steers Traded 3.00-5.00 Higher, Heifers Sold 2.00-4.00 Higher at OKC West Wednesday  Thu, 18 Apr 2019 05:10:10 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 pm Wednesday, April 17, 2019  Wed, 17 Apr 2019 19:59:08 CDT
  • Wednesday Market Wrap-Up with Justin Lewis  Wed, 17 Apr 2019 14:55:13 CDT
  • Cattlemen Commend EPA's Proposed Rule to Revise the Definition of a Waters of the United States  Wed, 17 Apr 2019 14:39:07 CDT
  • Over $5M in Bonds Sold on Oklahoma Conservation Commission's Behalf for Flood Control Rehab  Wed, 17 Apr 2019 14:22:47 CDT
  • Senators Urge Department-Wide USDA Initiative to Prioritize Farm Bill Water Quality Improvements  Wed, 17 Apr 2019 14:16:19 CDT
  • Wednesday Afternoon Market Wrap-Up with Carson Horn  Wed, 17 Apr 2019 14:03:21 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment AFR Insurance Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.