Meeting Consumers Face to Face- Can Cattlewomen Sell More Beef?Fri, 17 Aug 2012 12:24:54 CDT
If you find yourself in one of 29 select Oklahoma Homeland, United, or Country Mart stores this weekend, you might be part of an experiment. The test will be to see if having cattlewomen present in the store to interact with consumers increases beef sales.
Tammi Didlot is the president of the American National Cattlewomen and will be helping to conduct the tests this Saturday and Sunday.
“We have 29 of the Homeland stores-which could be United or Country Mart-here in Oklahoma that are going to be doing a sampling of one of our national winners of the recipe contest. That sample is going to be served in all 29 locations however we’re only going to have a cattlewoman at 11 locations.”
The recipe, Tzatziki-sauced Greek steak wraps, was a runner-up in the 2011 National Beef Cook Off. Click here for the recipe.
Didlot said each store will measure their beef sales to determine if having a cattlewoman speak one-on-one with consumers about various beef cuts influences sales. She said this is a way to put real facts and figures to the experiment.
This is a follow-up to nationwide research done by the Cattlemen’s Beef Board and the National Cattlemen’s Beef Association that says consumers want to have more contact with beef producers. This weekend’s study will provide concrete detail to determine how best to give the public what they ask for and ensure it impacts sales.
“When we try to decide what’s the best way to spend our marketing dollar and when we try to figure out the best way to reach consumers, it’s one thing to think it, it’s a whole ‘nother thing to truly measure it.”
Didlot says the results from this weekend’s experiment will allow them to better understand the value of the volunteer cattlewomen’s group and how members might more effectively be used to promote beef.
Click on the LISTEN BAR below to hear Didlot's conversation with Ron Hays. She will also be his guest on this weekend's “In the Field” segment on News 9 Saturday morning about 6:40.
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