Agricultural News
Pork Checkoff Offers 'We Care' Open House Kits for Producers
Thu, 27 Sep 2012 09:38:33 CDT
Know of someone looking to host an open house for his or her new hog facility? The Pork Checkoff is offering We Care Open House Kits designed to provide producers with the promotional tools necessary to gain media and community attention on the opening or redesign of their barns.
"We have sponsored several open houses for new hog barns in Illinois and found them to be a very positive experience," said Tim Maiers, director of public relations for the Illinois Pork Producers Association. "They are an excellent opportunity to show the public what goes on behind the walls of the barn and to share the story of the farm family involved in the project. The We Care Open House Kit provides producers with the tools and resources necessary to assist them in planning and implementing a successful event."
Compiled on a CD, the kit includes newspaper advertisements, a sample agenda, sample press release and other tools to promote the open house. Each document highlights the We Care initiative, showing the public that pork producers are committed to doing the right thing.
By promoting open house events for hog barns, the Pork Board says producers can demonstrate their commitment to their communities while displaying the economic impact and value of the facility.
We Care Open House Kits are available by contacting the Pork Checkoff Service Center at (800) 456-7675 or visiting porkstore.pork.org.
Questions may be directed to Bryn Jensson, BJensson@pork.org or (515) 223-2752, or Jordan Williams, JWilliams@pork.org or (515) 223-2641.
We Care is a joint effort of the Pork Checkoff, through the National Pork Board and the National Pork Producers Council, to help demonstrate that producers constantly strive to maintain and exceed the six established ethical principles. More information on the We Care initiative is available at www.pork.org/wecare.
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