Agricultural News
When it Comes to Beef Quality, Management Reflects Marketing Outcomes
Tue, 23 Jul 2013 15:48:12 CDT
Most cattlemen mark improvement in their herd on performance records or sales, but it is also important to mark improvements in management. Kansas State's Dr. Dan Thompson says today's Beef Quality Assurance Program helps document how they're doing.
"The beef industry, through practice, through Beef Quality Assurance, is continuing to improve the quality of production, improve the profitability, improve the efficiency as we move forward.
"I think it's really important for producers to continuously create the culture of improvement whether it's on the farm, at your home, whatever. We always want to continually to look for a way to do things a little bit better."
That improved management is the number one factor in increasing profitability, too.
"We identify the cattle in every state that are very profitable," said Darrell Busby of the Tri-County Steer Carcass Futurity. "And we analyze the data. We think people are the most important-the people that deliver the management, the right genetics, the right health program, the right nutrition, are the ones that are going to do the best. And if those are the things that are important, zip code doesn't mean that much."
Documenting goals, outcomes and those practices also builds a stronger future for the cattle business, Thompson says.
"On the flip side, doing the assessment, documenting what we do, and doing what we say we're going to do is vitally important to the assurance of the consumer of beef quality."
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