Agricultural News
2014 National Beef Ambassadors Selected
Mon, 30 Sep 2013 14:36:25 CDT
Tori Summey (Arizona), Emma Morris (California), Sierra Jepsen (Ohio), Rachael Wolters (Tennessee), and Justana Von Tate (Texas) were named to the 2014 National Beef Ambassador Team at the annual National Beef Ambassador competition, funded in part by the beef checkoff.
During the event in Springdale, Ark. over the weekend, 22 senior contestants (ages 17-21), were judged in the areas of consumer promotion, education and outreach strategy, media interview technique and issues response.
Contestants from throughout the country vied for a place on this elite team of agriculture advocates, plus $5,000 in cash prizes sponsored exclusively by Farm Credit. In addition, the American National CattleWomen Foundation and Monsanto awarded five educational scholarships totaling $5,000.
This year's contest also included a junior competition for youth advocates (ages 12 -16). Twelve passionate contestants vied for cash prizes, competing in three judged categories: consumer promotion, media interview technique and issues response. The first place winner was Katelin Spradley of New Mexico. Second place went to Madison Martin of Tennessee, and third place to Phillip Saunders of Virginia. They all took home checks sponsored exclusively by Farm Credit for their top scores.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen's associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level, where they receive additional training. After the event, the youth ambassadors speak about industry issues and misconceptions and educate their peers and meal-time decision-makers about beef nutrition, cattle care, safety and more during consumer events, in the classroom, and online.
Follow the National Beef Ambassadors on Twitter at @beefambassador and visit www.nationalbeefambassador.org or www.ancw.org for more information.
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