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Agricultural News

Effective Communication Crucial to Dispel Myths About Beef Production, 'Bovi Diva' Says

Tue, 26 Nov 2013 16:16:32 CST

Effective Communication Crucial to Dispel Myths About Beef Production, 'Bovi Diva' Says

The beef industry often finds itself under attack from activists claiming the industry is environmentally unsustainable. Jude Capper of Bozeman, Montana, refutes that accusation. She says that cattle producers have got to be a part of telling the positive story of their industry. Dr. Capper is an animal scientist from Washington State University and has traveled widely and spoken about the myths that many people hold about cattle production.

"The conventional beef industry has been sustainable and will continue to be because we know now far better how to treat our cattle, how to feed them, how to breed them, how to care for them every single day. So, what that means over the last 30 years or so is that we use 12 percent less water per pound of beef, we use 33 percent less land per pound of beef and the carbon footprint per pound has come down 16 percent which is a huge achievement on behalf of the industry."

She says that cattle producers can be proud of the fact-and should be ready to inform consumers-that beef is well-positioned to feed an ever-growing world population.

"What we almost all care about is feeding hungry kids. And by the year 2050, on a global basis, we're going to have about 9.5 billion people on the planet. At the moment, one in seven kids doesn't have enough food. So, if we can express the benefits of improved efficiency and improved productivity in terms of feeding more hungry kids every single day, that will resonate--and should resonate-with the consumer."

She also says that producers need to listen carefully to consumers to understand their concerns and needs before simply pushing the positive message of modern beef production. She says it is very important to have a conversation with consumers rather than just a one-sided reiteration of facts.

You can read more from Dr. Capper on her website at: http://bovidiva.com/

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


Jude Capper talks about the positive message of beef sustainability.
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