Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Consumers Willing to Pay a Lot More for Most Protein Items in OSU Food Demand Survey

Mon, 16 Jun 2014 15:52:37 CDT

Consumers Willing to Pay a Lot More for Most Protein Items in OSU Food Demand Survey U.S. consumers were willing to pay a lot more by mid-June for beef, pork and chicken products compared to what they were willing to pay in mid-May, according to Oklahoma State University's Food Demand Survey. The largest absolute monthly increase was for steak ($1.17 increase), and the largest monthly percentage increase was for chicken wings at an almost 36% increase. Consumers say they are willing to spend $7.52 a pound for steak, up from $6.35 just one month ago.

The June Survey showed that consumers were willing to pay $4.50 a pound for ground beef, $4.14 a pound for pork and $5.35 a pound for a chicken breast.

Survey respondents indicated they expect beef prices to continue to rise compared to the previous month and a year ago, while they expect pork and chicken prices to remain similar to last month, but higher than a year ago.

At the same time, the survey showed consumers are spending slightly less overall on food, with food purchased in grocery stores down 1.56 percent from mid-May and food away from home expenditures down 6.5 percent.

Taste, safety and price remained consumerís most important values when purchasing foods.

Consumer values remained similar to those in past months, with a slight decrease in perceived value of price, environment, and origin and an increase in perceived value of safety.

Similar to previous months, consumers reported that their main challenge was finding affordable foods that fit with-in their budget.

The Food Demand Study has been tracking consumers since May 2013, and the project has been developed by Dr. Jatson Lusk of the Ag Economics Department in the Division of Ag at Oklahoma State.

Click here for the June 2014 study summary. To review previous monthly summaries, click here.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, February 21, 2020  Fri, 21 Feb 2020 16:26:48 CST
  • Friday, February 21, 2020 Market Wrap-Up with Justin Lewis  Fri, 21 Feb 2020 14:46:56 CST
  • Oklahoma Farm Bureau Farm City Festival Coming Up Wednesday Feb 26th   Sat, 22 Feb 2020 15:02:03 CST
  • ASF Virus Can Stay Infectious Much Longer than Originally Thought  Fri, 21 Feb 2020 10:21:46 CST
  • FoodChain ID Named Official Certification Body of the U.S. Hemp Authority   Fri, 21 Feb 2020 10:16:55 CST
  • Don Close on the Impact of More Dairy Calves for Beef Consumption   Fri, 21 Feb 2020 09:23:22 CST
  • American Hereford Association Announces New Opportunities for 2020  Fri, 21 Feb 2020 11:46:46 CST
  • Consolidated Beef Producers, Bruce Cobb takes Role at Certified Angus Beef   Fri, 21 Feb 2020 09:14:41 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.