Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


Monsanto Back In Wheat Business with WestBred

Fri, 27 Jun 2014 12:15:11 CDT

Monsanto Back In Wheat Business with WestBred



Monsanto Company has announced changes to its WestBred® wheat seed distribution model designed to enhance business and expand opportunities for its seed partners and their growers.


“Wheat is a vital, global crop planted on over 500 million acres and supplying 25% of the world’s calories,” said Jeff Koscelny, Monsanto U.S. Wheat Commercial Lead. “Experts agree production must increase by 40% by 2050 to meet global demand. New investments, technologies and innovations in wheat will be critical to keep up with this soaring global demand.”


Monsanto and WestBred are active in the southern plains hard red winter wheatbelt with several varieties including Winterhawk, Cedar, Grainfield, Armour, Redhawk, and experimental variety WB4458. Westbred has participated in the Oklahoma State University 2014 wheat variety trails and have performed well.


The new seed supplier-focused model will move the WestBred wheat seed business toward a more service-based approach. WestBred wheat seed suppliers will see a variety of immediate benefits as a result of these changes, such as the availability of more technical knowledge and additional wheat experts in the field supporting the WestBred brand. The changes will also result in better inventory management and improved product value, according to company officials.   


“By making these changes, we are able to better share valuable knowledge that can significantly impact our partners’ businesses, with both short-term and long-term positive results,” said Koscelny. “We believe the new model will result in better agronomic data, leading to improved varietal development targeted to region-specific needs.”


Since acquiring the assets of Western Plant Breeders and WestBred® LLC in 2009, Monsanto has invested numerous resources into improving all aspects of its wheat business, including dedicating more personnel to wheat and applying multiple technologies from other agricultural systems to improve wheat productivity.


“Many incredible agronomic innovations are coming down the pipeline with the potential to benefit wheat farmers, including continuous advancements in breeding, biotechnology and data science which can improve crop protection and yields,” said Koscelny. “WestBred wheat strives to be a leader in delivering these innovations to our farmer customers.”


The new strategy is the latest example of Monsanto’s commitment to wheat innovation and better knowledge transfer. It follows the recent opening of the Wheat Technology Center in Twin Falls, Idaho, where Monsanto has established its primary wheat breeding research and development in the United States.


Monsanto has also been hiring more commercial wheat personnel to support these expanded efforts and more substantially impact its WestBred brand and business. Recent appointments include: Chris Hansen as Wheat Commercial Manager for the Central Region, operating from Kansas; Tim Watts as Wheat Commercial Manager of the Northwest Region, working out of Washington; Steve Sebesta as Wheat Commercial Manager of the Northern Region, operating out of North Dakota; Dennis Delaney as the new Wheat Seed Supply Manager, working out of the St. Louis office; and Kaitlyn Nelson as the new Marketing Communications Specialist, who lives in Texas but is supporting the overall marketing efforts. These additional personnel, combined with the already highly effective team, clearly illustrate Monsanto’s commitment to wheat.


    

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Renowed Wheat Breed Erik Von Baer Talks Breeding Practices and Philosophy With OALP Class XIX  Wed, 26 Feb 2020 19:11:50 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Wednesday, February 26, 2020  Wed, 26 Feb 2020 15:16:49 CST
  • Wednesday, February 26, 2020 Market Wrap-Up with Justin Lewis  Wed, 26 Feb 2020 14:37:42 CST
  • Kim Farber, Drummond, OK, Inducted Into Oklahoma Conservation Hall of Fame  Wed, 26 Feb 2020 14:47:01 CST
  • PenCheck--World-Renowned Expert Touts New African Swine Fever Test on China TV   Wed, 26 Feb 2020 11:51:46 CST
  • Randy Gilbert and Rusty Gosz Named 2020 OYE Show Honorees  Wed, 26 Feb 2020 11:59:42 CST
  • RFA Welcomes Bill Targeting Big Oil's Big Subsidies  Wed, 26 Feb 2020 11:22:24 CST
  • Friday Is the Last Day to Set Appointment with Your FSA Office to Compete in CRP General   Wed, 26 Feb 2020 09:31:46 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.