Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Beef Checkoff Inspiring Consumers Online to Cook Beef

Mon, 30 Jun 2014 14:21:13 CDT

Beef Checkoff Inspiring Consumers Online to Cook Beef

The Beef Checkoff is switching up its advertisitng effort to reach today's millenial consumers. Recently the beef checkoff switched from traditional advertising channels of television, radio and print and has shifted resources toward digital marketing. Farm News Director Ron Hays visited with Oklahoma Beef Council Executive Director Heather Buckmaster. Click on the video below to listen to the In The Field Segment. Buckmaster says they're starting to see how their results. AND- you can listen to today's Beef Buzz which feartured a part of our interview with Buckmaster- click on hte LISTEN BAR below.

"In the first three weeks of the campaign, we've had a tremendous start we had more than 65 million positive beef impressions generated for beef," Buckmaster said. "So we're thinking we're doing really well."   

The beef checkoff also generated more than nine million positive impressions created through consumer food partnership websites like foodnetwork.com and recipes.com. Buckmaster is pleased to see how this effort is pushing traffic onto their "Beef..it's What's For Dinner" Facebook page, which has received more than 850 thousand fans on Facebook.

"What's wonderful to see is how people are sharing their passion for beef on Facebook and they're sharing their menu inspirations and what they had for dinner and what recipes that they like," Buckmaster said.

"We love to see that passion these beef fans have for our beef community and for beef," Buckmaster said.

The beef checkoff is using several different social media platforms include YouTube and Facebook.

Through the online YouTube they are teaching the millennial generation how to cook beef. With some 300 million social media posts a month related to menu inspiration, instructions and sharing. Buckmaster believes it's important the beef industry is providing resources to that key millennial audience. The beef checkoff has developed five new creative videos on our beef what's for dinner website. Click Here to access the cooking videos.

"They help provide that inspiration in a very easy and delicious way so that millennial consumer that is just learning how to cook can be very comfortable and it provides them with a very easy way to fit beef into their lifestyle," Buckmaster said.   

News9.com - Oklahoma City, OK - News, Weather, Video and Sports |



Ron Hays Beef Buzzes with Heather Buckmaster
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, September 20, 2019  Fri, 20 Sep 2019 15:43:01 CDT
  • Agricultural Grants and Loans Available Through Oklahoma Agriculture Dept., Application Deadline Oct. 1  Fri, 20 Sep 2019 14:46:43 CDT
  • Kim Anderson Advises Producers to Stagger Their Wheat into the Market as Wheat Follows Corn Prices  Fri, 20 Sep 2019 14:44:36 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 20 Sep 2019 13:55:48 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn   Fri, 20 Sep 2019 13:52:45 CDT
  • Secretary Perdue Highlihgts Administrative Actions by Dept. of Labor to Streamline Burdensome H-2A Process  Fri, 20 Sep 2019 11:56:22 CDT
  • Eight Local Cattlemen's Organizations Receive Payout Checks from the OCF Steer Carcass Challenge  Fri, 20 Sep 2019 11:41:53 CDT
  • CAB Chairman and Rancher Jerry Connealy of Whitman, Neb. Reflects on Time in Leadership with the Brand   Fri, 20 Sep 2019 11:35:22 CDT
  • OSU's Kim Anderson Talks about the Rally in Wheat Prices this Week and the Potential for More  Sun, 22 Sep 2019 15:24:07 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA

    Search OklahomaFarmReport.com

    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.