Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


Quality Angus Genetics = Premiums, Profit

Tue, 08 Jul 2014 15:54:58 CDT

Quality Angus Genetics = Premiums, Profit




When Neal Haverkamp started his purebred Angus business in 1993 he saw the Certified Angus Beef Brand already driving demand and assembled the best genetics. Now with the CAB licensed feedlot and 450 registered cows near Bern, Kansas, Nemaha Valley Angus provides breeding stock and feeds with a focus on carcass quality and helping customers.


"We didn't want to just produce black bulls and leave our customer hanging after we deliver the bull," Haverkamp said.   "We want to help them all the way through and keep them coming back to us for seedstock too."


"If we can show what they are producing is worth more and then give them a premium for the calves when they sell them their selling I think that benefits everyone," Haverkamp said.   


Genetic selection should advance the whole industry, he says. To help customers join in that effort, he offers to buy their cattle, then return individual data to improve their aim for carcass quality.


"Yeah, we have a buy-back program and we don't buy calves all the time, but if our customer is selling calves we ask them to give us a call and we will pay toward the top end of the market for a set of weaned, vaccinated calves," Haverkamp said. "We have certain customers that are willing to go the extra mile to produce those calves because they want us to feed them out and give them back the data."


"That's how our buy back program works, it's pretty simple, it's nothing fancy, but if we can get those calves and feed them out and show them the value of the genetics they are raising, they really see the value in that," Haverkamp said.


Data is key to making informed breeding decisions that lead to superior beef. Haverkamp makes sure his customers have it.


"They are definitely, intentionally focusing on producing higher quality," Haverkamp said.   "Even if they just sell their calves at weaning our customers will come in and say we want to know what the marbling is and what the ribeye is and they will stake those genetics just as much as they stack genetics for maternal and calving ease."


"They don't want to make a mistake in their breeding plan," he said.



These Angus producers know their ultimate customer is the beef consumer. That's where they especially what to ensure repeat business.


"Most of our customers don't feed out calves, but they understand that's where their calves end up ultimately is on the consumer's plate," Haverkamp said.   "They want to make sure the consumer is going to keep coming back for that product."


"So even though they don't get a carcass premium when they sell their calves, they want to make sure the consumer is happy and they work to make sure they got the right genetics to help with that goal," Haverkamp said.




This video news is provided by Certified Angus Beef LLC and the American Angus Association.


   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • NPPC Cancels 2020 World Pork Expo  Mon, 30 Mar 2020 16:40:47 CDT
  • Majority of Southern Plains Wheat, Pasture and Range Conditions are Rated Good to Excellent  Mon, 30 Mar 2020 21:39:58 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Monday, March 30, 2020  Mon, 30 Mar 2020 14:59:53 CDT
  • Monday, March 30, 2020 Market Wrap-Up with Justin Lewis  Mon, 30 Mar 2020 14:03:56 CDT
  • OSU's Wheat Field days Canceled through May 10th   Mon, 30 Mar 2020 12:47:57 CDT
  • A Beef Board Update on COVID-19 Response by Contractors to Beef Checkoff  Mon, 30 Mar 2020 11:25:47 CDT
  • USDA Extends ReConnect Application Deadline to April 15  Mon, 30 Mar 2020 11:18:57 CDT
  • Zoom Webinars Planned for 2020 Cotton Production Planning and Dicamba Training by OSU  Mon, 30 Mar 2020 11:12:32 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.