Return on Investment for the Beef Checkoff- $11.20 for Each Dollar Paid InSat, 23 Aug 2014 20:04:56 CDT
Return on Investment for the dollar per head beef checkoff is one of the best that is available for any commodity checkoff. As a result, beef checkoff leaders have recently developed an INFOGRAPHIC to illustrate the exciting results from the most comprehensive study ever rendered about the Return on Investment (ROI) of beef-checkoff assessments. Dr. Harry Kaiser of Cornell University concludes that each dollar invested in the Beef Checkoff Program between 2006 and 2013 returned about $11.20 to the beef industry.
Dr. Kaiser says the results should be encouraging to the country’s beef producers and importers. Commissioned through the checkoff’s Joint Evaluation Committee, this ROI study could be a useful tool for producers who make decisions about how to invest checkoff dollars.
Access and download an executive summary, fact sheet, and other study highlights at this link on the ROI results.
You can also click or tap here for our earlier story from the 2014 Summer Cattle Industry Conference where we talked one on one with Dr. Kaiser- you can hear our conversation with him by jumping to this earlier webstory.
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