Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Stewardship of New Technologies Embraced by U.S. Meat Industry

Wed, 01 Oct 2014 10:41:52 CDT

Stewardship of New Technologies Embraced by U.S. Meat Industry
For the past several months, a diverse group of representatives from technology companies and the U.S. beef, pork and lamb industries has tackled a critical question related to global access for U.S. meat: What steps can the meat industry take to ensure that the introduction of new production and processing technologies does not interrupt trade?

"The U.S. meat industry is a global leader when it comes to advancements in quality, safety, efficiency and productivity, which is why our products are in such great demand around the world," said Forrest Roberts, chief executive officer of the National Cattlemen's Beef Association (NCBA). "Our goal as an industry is to adopt new technologies in a manner that is consistent with continuing to grow exports. To meet this objective it is imperative that we continue to work together as an industry in a proactive manner."

Roberts was recently elected chairman of the Meat Industry International Stewardship Advisory Council (MIISAC), which was formed with exactly this goal in mind. Its primary focus is to foster better communication, coordination, and collaboration at all levels of red meat production, processing and marketing so that new technologies are introduced in a manner that minimizes disruptions in exports without stifling the development of next-generation technologies. Norman Bessac, vice president for international pork sales at Cargill Fresh Meats, was elected MIISAC vice chairman.

To ensure that MIISAC draws upon experience and expertise from a broad range of meat and livestock sectors, it includes representatives from the Cattleman's Beef Board, NCBA, National Pork Board, National Pork Producers Council, American Lamb Board, the feedgrains sector, meat packing and export trading companies, technology providers, American Meat Institute, North American Meat Association and the U.S. Meat Export Federation (USMEF). Roberts and Bessac have appointed working group chairs for operations, strategy, and communications to carry the work of the council forward.

As new technology products are launched into the U.S. market, MIISAC will collaborate with the companies introducing the products to assess the potential benefits and costs of their adoption to the red meat industry and develop strategies for minimizing impediments in export markets that have not approved the technology. Questions addressed in this process could include:

-- Do regulatory approvals need to be secured in key international markets?

-- How long will this process take?

-- Will approval be controversial, and how will this impact consumer confidence?

-- Is there an avenue, such as the Codex Alimentarius Commission (CODEX), for establishing an international standard? Which trading partners are likely to adopt a CODEX standard?

-- How do we address foreign markets that have no functioning regulatory process?

In carrying out its mandate, MIISAC will not be setting industry policy, nor will it approve or disapprove new technologies.

"The goal is definitely not to serve as a standard-setting or policy-making body, but rather to provide a broad, forward-thinking perspective on how a new technology will impact our industry once it is approved," Roberts explained.

Media questions or requests for further information regarding MISSAC may be directed to USMEF Communications Director Joe Schuele at jschuele@usmef.org or 303-226-7309.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Atop the RON Rural Soapbox - Former Secretary John Block  Sun, 25 Sep 2022 15:50:14 CDT
  • Road to Rural Prosperity Features Joey Carter about his movie "Hog Farmer" and his battle To Keep his Farm  Sun, 25 Sep 2022 13:42:02 CDT
  • Superior Livestock's Sept. 22 Video Auction Market Report  Fri, 23 Sep 2022 15:44:12 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. September 23, 2022  Fri, 23 Sep 2022 15:23:02 CDT
  • House Republicans Unveil Commitment to America  Fri, 23 Sep 2022 13:23:28 CDT
  • BASF's Sack Hunger Challenge back for 2022 Kansas State Season  Fri, 23 Sep 2022 13:17:53 CDT
  • Thompson: Commitment to America Will Restore a Robust Rural Economy  Fri, 23 Sep 2022 12:31:08 CDT
  • Integrity Beef Helping Producers Develop Value Added Cattle  Fri, 23 Sep 2022 11:18:31 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.