Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


U.S. Roundtable for Sustainable Beef Sets Course Toward Continuous Improvement

Wed, 22 Jul 2015 13:13:07 CDT

U.S. Roundtable for Sustainable Beef Sets Course Toward Continuous Improvement More than 120 beef producers, retailers, foodservice operators, processors, academics, allied industry partners and non-governmental organizations gathered in Denver on July 14 and 15 for the first U.S. Roundtable for Sustainable Beef General Assembly meeting. Their common goal: continuously improving beef sustainability.


"Continuously improving beef sustainability requires the cooperation and collaboration of every segment of the beef value chain, from the rancher to the consumer," said USRSB Board Chair Nicole Johnson-Hoffman of Cargill. "The General Assembly meeting was really the first opportunity we've had to gather the membership of the USRSB in one location to set a course toward establishing criteria and actions to achieve mutually agreed upon goals."


The primary outcome of the two-day event was to align members to five objectives of the USRSB: 1) the establishment of sustainability indicators; 2) development of a method to verify those indicators; 3) creation of a program philosophy for implementing sustainability objectives; 4) generation of field projects that prove sustainability concepts; and 5) establishment of goals for progress.


"Cattle producers are committed to raising a sustainable, safe and nutritious product for consumers around the world," said USRSB Chair-Elect John Butler, a Kansas cattle producer. "The USRSB allows everyone in the beef value chain to work together to positively shape the industry for future generations."


Throughout the two-day event, attendees reviewed sustainability efforts in the crop, dairy and potato industries, as well as results of beef sustainability pilot projects in Florida and Canada. Three USRSB working groups - Indicators and Goals for Progress, Verification, and Field Projects - met to discuss their objectives, scope of work and next steps.


USRSB members also voted to ratify the following Board of Directors during the business meeting:


Allied: Mark Shaw, Micro Technologies; Jennie Hodgen, Merck Animal Health


Civil Society: Nancy Labbe, World Wildlife Fund; Chad Ellis, Noble Foundation


Processor: Nicole Johnson-Hoffman, Cargill (Chair); Cameron Bruett, JBS


Producer: John Butler, Beef Marketing Group (Chair-Elect); Ben Weinheimer, Texas Cattle Feeders Association


Retail: Brittni Furrow, Walmart; Susan Forsell, McDonald's Corporation


The U.S. Roundtable for Sustainable Beef was formed in March 2015 and has 93 founding members. It is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain.


Learn more at usrsb.org. For more information, please contact Nikki Richardson at nrichardson@beef.org or 303.850.3357.


   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.