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Agricultural News

The Beef Industry's Long Range Plan- All About Producing the Most Trusted and Preferred Protein

Mon, 03 Aug 2015 19:53:49 CDT

The Beef Industry's Long Range Plan- All About Producing the Most Trusted and Preferred Protein

At the recent Cattle Industry Conference in Denver, the US Cattle industry updated their Long Range Plan- extending the vision out from 2016 to 2020. The Long Range Plan is based on the Vision statement "To responsibly produce the most trusted and preferred protein in the world." Radio Oklahoma Ag Network Farm Director Ron Hays talked about the Long Range Plan with National Cattlemen Beef Association Vice President Craig Uden of Nebraska when Uden was at the 2015 OCA Convention- and his comments on the Plan are featured in today's Beef Buzz.

Uden says that several priorities surfaced out of the Long Range Plan. At the top of that list- to continue to improve on exporting beef into the global market. Uden told Hays "we have 96-97% of the world's population that lives outside of our borders and there's growing demand for our product as these other countries incomes increase- and you know, we still own the taste and own the quality so there is a lot of demand out there" for US beef.

Uden also talked about building trust with today's consumer- citing the millennial generation as a large part of our population that will have the wealth to buy beef for years to come. Uden says this segment of our society especially is interested in how we produce beef and where there food is coming from. Satisfying that interest is an important way to build that trust with today's consumer.

You can hear more from Caif Uden on this subject by clicking on the LISTEN BAR below- and you can read the details about the Long Range Plan by clicking here.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


Ron Hays Beef Buzzes with Craig Uden, NCBA Vice President about the Beef Long Range Plan
right-click to download mp3


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