Agricultural News
National Dairy Council Teams With National Football League in Youth Health Initiative
Wed, 07 Sep 2016 16:49:51 CDT
As part of their efforts to improve youth health and wellness, the NFL and its partners today announced a renewed commitment to the "Hometown Grants" program. Developed by the NFL and Fuel Up to Play 60 in 2014, the initiative provides grants to support physical activity and nutrition programs in school districts in all 32 NFL markets. This year, the National Foundation on Fitness, Sports and Nutrition will join the partnership, which to date has provided nearly $1 million to schools across the country.
"We're also excited to engage with health and wellness leaders, like Jordin Sparks, to empower students to be fit for life."
The renewed commitment will be announced today at an event at Allendale Elementary School, where the partners will present officials from Colorado's Jefferson County School District with a $10,000 Hometown Grant and $30,000 in additional equipment and resources for its student programs and facilities. The event will feature:
- A special appearance by singer, songwriter and founder of the M.A.D. Kids program Jordin Sparks;
- A PLAY 60 clinic led by Sparks, former Denver Broncos LB Karl Mecklenburg, Broncos mascot Miles and Broncos cheerleaders; and
- An assembly with more than 200 students focused on the importance of healthy eating and staying active.
Through the Hometown Grants program, NFL teams and state/regional dairy organizations identify deserving schools in their communities to receive funding to help facilitate sustainable physical activity and healthy eating programs for students. Since 2014, the program has provided more than 700 schools with funds and resources, resulting in more than one million students staying physically active and making healthier food choices.
"Mobilizing communities to advocate for and implement healthy changes in schools nationwide requires collaboration at the local and national level," said Mark Leitner, executive vice president, Fuel Up to Play 60. "Fuel Up to Play 60 is making an impact in schools through the unwavering support of the NFL and leaders like the National Foundation on Fitness, Sports and Nutrition. Working together we are able to empower students, teachers and entire communities to go from zero to sixty every day by fueling up with nutritious foods and being physically active for at least 60 minutes."
This year, the National Foundation on Fitness, Sports & Nutrition will join the partnership and provide resources, such as assessment software, training tools, and student recognition, to enable schools to implement the Presidential Youth Fitness Program, the nation's youth fitness education and assessment program. The donation is being made as part of the Foundation's #0to60 campaign honoring the 60th Anniversary of the President's Council on Fitness, Sports & Nutrition., which yesterday launched the new "#0to60" anthem, featuring Sparks, in partnership with Sparks' M.A.D. Kids program.
"The Foundation is proud to join the NFL and Fuel Up to Play 60 to improve the health and well-being of our nation's youth through the Hometown Grants program," said Chris Watts, executive director, National Foundation on Fitness, Sports and Nutrition. "We're also excited to engage with health and wellness leaders, like Jordin Sparks, to empower students to be fit for life.
To join Fuel Up to Play 60 and learn more about the program, please visit www.FuelUpToPlay60.com
Source - National Dairy Council
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