Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Integrity Beef Sustainability Project Offers Opportunity to Test US Roundtable's New Metrics

Fri, 10 Mar 2017 11:09:47 CST

Integrity Beef Sustainability Project Offers Opportunity to Test US Roundtable's New Metrics


John Butler of the Beef Marketing Group is currently serving in a couple different roles, both aimed at increasing and promoting the level of sustainability within the US beef supply chain. As chairman of the US Roundtable for Sustainable Beef, Butler has been leading the charge to develop indicators and metrics designed to measure sustainability in beef production. At the same time, Butler is also participating in the Integrity Beef Sustainability Pilot Project. He told Radio Oklahoma Ag Network Farm Director Ron Hays recently, that while these two programs are separate, there is an opportunity to overlap the independent work being done.


“We’re very excited to have the knowledge that the Roundtable has developed and begin to see if we can’t execute,” he said, “if we can’t actually put cattle in a system and ultimately get a product, that is focused on sustainability.”


By using the metrics and indicators developed by the USRSB during this two year pilot project, Butler says he looks forward to finding out if they actually work as intended while looking to identify opportunities to increase efficiency.


“I’m hoping that we can verify in fact that we can create efficiency by taking these cattle from the Integrity Beef program and actually capitalizing on the good work that has been done at the ranch level,” Butler said. “So, now McDonald’s has a product that sort of has a Good Housekeeping seal of approval inside and maybe then they can have more success enhancing the trust of our product with their consumers.”


Listen to Hays and Butler talk as he describes his hopes for the Integrity Beef Sustainability Project, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Listen to Hays and Butler talk as he describes his hopes for the Integrity Beef Sustainability Project
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Tuesday Preopening Market Update with Dave Lanning  Tue, 23 May 2017 07:13:41 CDT
  • Cattlemen Applaud Terry Branstad's Confirmation as Ambassador to China, Calls Him the Ideal Person  Mon, 22 May 2017 18:21:25 CDT
  • American Soybean Association Welcomes Iowa's Terry Branstad as Incoming Ambassador to China  Mon, 22 May 2017 18:12:21 CDT
  • Farmers Make Modest Planting Progress Despite Surplus of Moisture in Latest Crop Progress Report  Mon, 22 May 2017 16:02:51 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Monday, May 22nd, 2017  Mon, 22 May 2017 14:39:07 CDT
  • Monday Market Wrap-Up with Justin Lewis  Mon, 22 May 2017 14:06:11 CDT
  • Monday Afternoon Market Wrap-Up with Carson Horn  Mon, 22 May 2017 13:57:00 CDT
  • State Wheat Specialist Dave Marburger Reviews OSU's '17 Wheat Tour as Harvest Kicks Off in OK  Mon, 22 May 2017 12:40:52 CDT

  • More Headlines...

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2017 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup

    WebReady powered by WireReady® NSI