Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   

Agricultural News


South Dakota Angus Producer Gets Creative in Jump-Starting Dream of a Registered Cowherd

Tue, 28 Mar 2017 17:17:35 CDT

South Dakota Angus Producer Gets Creative in Jump-Starting Dream of a Registered Cowherd The price of land and cattle these days can be discouraging for young people trying to get a foothold, but a South Dakota Angus rancher says dreams can come true.



“I think if you're realistic with what you want to accomplish, really anything is possible whether it's a club calf operation or registered Angus operation, a feed lot,” said Brandon Peterson, of Peterson Angus near Alcester, S.D. “Take your time, build slowly, build off the life experiences you either have or gain more and grow yourself into it. Doors will open the further you get into the industry.”



Now at the helm of a 350-cow registered Angus operation, Peterson says it started when his father agreed to start the purebred enterprise while his son worked off-farm jobs.



“My dad was home - I could hire him or pay him yardage to feed our cattle,” he said, “to take care of our cattle, put him in those pens, put him in the pens that I grew up playing in and doing other things when I was a kid.”



It’s an option that could work for other young people, he says. Family may have no long-term interest, but if they can get it started, the next generation can step in later.



“It gave us that opportunity, it gave us that place without having to own lots of land,” Peterson said. “It gave us that ability to get chores done without having to own a tractor, it gave us something to grow into, something to expand from and to really just get going, get that foothold, whether it's selling one bull a year or one hundred bulls a year it gave us that foothold in the industry to build a customer base and continue to test the waters and see if it's something that we can do.



For Peterson, it was just what he wanted to do. He credits much of the success, however, to a focus on carcass quality.



“You've got to begin with your end in mind. You need to know who your customer is but not just who your customer is. It's not the person buying that bull, it's who's the end user, it needs to trace back through the chain, our product needs to be delicious, needs to be safe, and we need to be able to repeat it time and time again, so we need to start with the consumer, even if we're selling two bulls a year,” Peterson concluded. “At the end of the day everything we do is going to get consumed by someone and it needs to be a positive eating experience in order to drive beef demand and help all of us out or pretty soon we don't have a place in this industry because someone can and someone will do it better.”



To watch a video featuring Brandon Peterson, of Peterson Angus near Alcester, S.D., talk about ways to get creative when starting a registered cowherd, click or tap the PLAYBOX below.









   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • OCA's Michael Kelsey Delivers Positive Legislative Update as Session at State Capital Winds Down  Fri, 20 Apr 2018 16:25:43 CDT
  • OCF Wildfire Relief Fund Getting Overwhelming Response of Donations as Damage Count Grows  Fri, 20 Apr 2018 16:14:19 CDT
  • American Pecan Councilman Scott Landgraf of Okla. Says It's an Exciting Time in the Pecan Industry  Fri, 20 Apr 2018 16:02:49 CDT
  • Meet Your 2018 Northeast FFA Star in Agribusiness, Jesse Rader of the Oologah FFA Chapter  Fri, 20 Apr 2018 15:57:21 CDT
  • King Ranch Institute Working to Meet Industry's Need for Effective and Efficient Ranch Managers  Fri, 20 Apr 2018 15:48:44 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, April 20, 2018  Fri, 20 Apr 2018 15:38:07 CDT
  • Rhea Fire Complex Remains at 25 Percent Contained According to Latest Status Update from OFS  Fri, 20 Apr 2018 15:23:02 CDT
  • For the First Time in Months- Placements of Cattle Into Feedlots Are Under a Year Ago  Fri, 20 Apr 2018 15:02:39 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.