Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   

Agricultural News


South Dakota Angus Producer Gets Creative in Jump-Starting Dream of a Registered Cowherd

Tue, 28 Mar 2017 17:17:35 CDT

South Dakota Angus Producer Gets Creative in Jump-Starting Dream of a Registered Cowherd The price of land and cattle these days can be discouraging for young people trying to get a foothold, but a South Dakota Angus rancher says dreams can come true.



"I think if you're realistic with what you want to accomplish, really anything is possible whether it's a club calf operation or registered Angus operation, a feed lot," said Brandon Peterson, of Peterson Angus near Alcester, S.D. "Take your time, build slowly, build off the life experiences you either have or gain more and grow yourself into it. Doors will open the further you get into the industry."



Now at the helm of a 350-cow registered Angus operation, Peterson says it started when his father agreed to start the purebred enterprise while his son worked off-farm jobs.



"My dad was home - I could hire him or pay him yardage to feed our cattle," he said, "to take care of our cattle, put him in those pens, put him in the pens that I grew up playing in and doing other things when I was a kid."



It's an option that could work for other young people, he says. Family may have no long-term interest, but if they can get it started, the next generation can step in later.



"It gave us that opportunity, it gave us that place without having to own lots of land," Peterson said. "It gave us that ability to get chores done without having to own a tractor, it gave us something to grow into, something to expand from and to really just get going, get that foothold, whether it's selling one bull a year or one hundred bulls a year it gave us that foothold in the industry to build a customer base and continue to test the waters and see if it's something that we can do.



For Peterson, it was just what he wanted to do. He credits much of the success, however, to a focus on carcass quality.



"You've got to begin with your end in mind. You need to know who your customer is but not just who your customer is. It's not the person buying that bull, it's who's the end user, it needs to trace back through the chain, our product needs to be delicious, needs to be safe, and we need to be able to repeat it time and time again, so we need to start with the consumer, even if we're selling two bulls a year," Peterson concluded. "At the end of the day everything we do is going to get consumed by someone and it needs to be a positive eating experience in order to drive beef demand and help all of us out or pretty soon we don't have a place in this industry because someone can and someone will do it better."



To watch a video featuring Brandon Peterson, of Peterson Angus near Alcester, S.D., talk about ways to get creative when starting a registered cowherd, click or tap the PLAYBOX below.









   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Youth Expo Sale of Champions Sale Order Available Here- Sale Set for 4 PM Friday  Fri, 17 Mar 2023 04:50:54 CDT
  • Rural Voters Dominated Vote to Defeat Recreational Marijuana March 7th  Fri, 10 Mar 2023 07:13:05 CST
  • Ron Hays Talks to Israeli Ag Tour Guide Colin Lotzof About the Miraclel of Ag in Israel  Wed, 22 Feb 2023 22:11:04 CST
  • OALP Members Experience First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:51:49 CST
  • OALP Members Get First Hand View of Cutting Edge Drip Irrigation Technology as Israel Travel Ends  Wed, 22 Feb 2023 10:50:10 CST
  • Oklahoma Ag Leadership Program Sees Fruit, Beef and Dairy Production North of the Sea of Galilee in Israel  Mon, 20 Feb 2023 21:56:02 CST
  • Oklahoma Ag Leadership Program Sees Diverse Farm Operations in Jordan River Valley of Israel  Sun, 19 Feb 2023 21:17:30 CST
  • Israeli Tour Guide Mark Kedem Talks About The Cultural Aspects of What Class XX of OALP is Experiencing   Sat, 18 Feb 2023 22:17:23 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       
       
       
       
       

    Search OklahomaFarmReport.com

    © 2008-2024 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.