Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm Programming Radio Oklahoma Network  |  7401 N. Kelley Ave. Oklahoma City, OK 73111  |  (405) 841-3675  |  Fax: (405) 841-3674

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Know Thy Customers is Excellent Advice- For Beef Producers- That Means Listening to Jason Dorsey Explain Millennials

Tue, 02 Jan 2018 08:22:18 CST

Know Thy Customers is Excellent Advice- For Beef Producers- That Means Listening to Jason Dorsey Explain Millennials


Both the beef and pork checkoffs have turned their promotional attention toward Generation Y- otherwise known as the Millennials. They are being called the most influential generation of customers, citizens, and employees since the Baby Boomers were in their forties and fifties. Jason Dorsey is one of the most knowledgable researchers on the work habits and attitudes of Millennials- and this Austin, Texas based guru on both Generations Y and Z(those under 21) was a speaker this past fall at the Texas Cattle Feeders Association.

At that meeting, Radio Oklahoma Ag Network Farm Director Ron Hays sat down and talked with Jason after this presentation about what makes Millennials and Gen Zs tick- and how the beef industry can best portray the industry and beef as a great protein source to these consumers under the age of 40. You can hear a part of their conversation in this edition of the Beef Buzz- just click on the LISTEN BAR at the bottom of this story.

Dorsey says that Millennials have had the reputation of putting off becoming adults- but most have reached the age where that is no longer an option- they are getting married, buying homes, having kids and becoming big consumers along the way. Click here to read more from Dorsey's website and the work that he and his company have done on Gen Y.

Generation Z appears to be a harder working generation- and one that will likely be more conservative in how they spend their money and less willing to buy name brands at full retail prices.

You can read more about what Dorsey says his company has learned about Gen Z by clicking here.

The Millennials are very important customers for producers of beef- so much so that the Beef Industry has made them the primary focus of their digital marketing efforts- including the revamped Beef, It's What's for Dinner campaign.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   


   


Ron Hays Beef Buzzes with Jason Dorsey on Millennials and Gen Z
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Express Ranches Showcase Top Angus Genetics at National Western Angus Carload & Pen Show  Wed, 17 Jan 2018 17:38:08 CST
  • Admin. Scott Pruitt Aims to Accelerate His Efforts to Remake the Environmental Protection Agency  Wed, 17 Jan 2018 16:43:30 CST
  • NCC's Jody Campiche Says Farm Bill Coverage for Cotton in the Works, But Still Long Process Ahead  Wed, 17 Jan 2018 16:35:10 CST
  • Oklahoma Horticultural Society Annual Meetings Set for February in Tulsa and Oklahoma City  Wed, 17 Jan 2018 15:47:55 CST
  • R Calf Continues Legal Battle With USDA Over Labeling of Beef as Product of USA  Wed, 17 Jan 2018 15:42:42 CST
  • Wednesday Market Wrap-Up with Justin Lewis  Wed, 17 Jan 2018 15:40:44 CST
  • 2018 National Wheat Yield Contest Adds Quality Component in Effort to Showcase a Greater Grain  Wed, 17 Jan 2018 10:55:19 CST
  • Beef Exports Likely to Set Full Year Records in Volume and Value- Derrell Peel Analyzes 2017 Trends  Wed, 17 Jan 2018 11:02:21 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association Oklahoma City Farm Show

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.