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Agricultural News


McDonald's Insider Rickette Collins Offers a Retailer's Perspective on the Value of the USRB's Work

Fri, 09 Feb 2018 12:27:13 CST

McDonald's Insider Rickette Collins Offers a Retailer's Perspective on the Value of the USRB's Work


The McDonald’s Corporation has been a member of the US Roundtable for Sustainable Beef since its inception in 2015. McDonald’s Director of Quality Systems Rickette Collins has represented the company on the Roundtable and says their involvement in the group’s collective efforts to build a better understanding of the environment and sustainability and to discuss how its effectiveness can be measured and then used to communicate and educate - is paramount to McDonald’s mission of answering consumers’ questions about where their food comes from. In a recent conversation with Radio Oklahoma Ag Network Farm Director Ron Hays, she explained that from her perspective as a member of the food service industry, having a seat at the Roundtable is all about finding ways to ensure her customers the food they serve is safe, wholesome and sustainably produced.


“Really, it’s about helping to define sustainability and implement it though out the entire value chain in a way that we can talk to our end customers,” she said. “Our end customers are very proud to come eat at McDonald’s but they always want to know more about where their food came from, how the animals were treated, how things happen in the supply chain.”


The Roundtables efforts thus far have yielded a report that details a variety of indicators and metrics designed by the group to help do exactly what Collins mentioned - define sustainable production and to measure its efficaciousness. Collins says the USRB has been very open with its process in the development of these tools and has welcomed input not only from its members but also from the public. Moving forward, she hopes to see the USRB continue to evolve and put their concepts into practice and then find ways of communicating that to producers and consumers.


“We want to be able to connect those dots and talk about that at the end of the day with our customers,” she said, “and answer the questions that they have about our supply chain.”


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.




   




   

Listen to Rickette Collins and Ron Hays discuss the value the USRB's work brings to the beef chain
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