A Word with the Cattlemen's Beef Board's New CEO, Scott Stuart, as He Settles into His New RoleThu, 08 Mar 2018 10:31:57 CST
Already a few weeks in, settling into his new position as chief executive officer of the Cattlemen’s Beef Board - the organization that oversees the dollar per head Beef Checkoff and its programs - Scott Stuart spared a moment to sit down with Radio Oklahoma Ag Network Farm Director Ron Hays recently to talk about his background in the cattle business and understanding of the beef industry.
Stuart described his lifelong involvement in the business, being born into a ranching family from northcentral Colorado. Stuart would go on to continue ranching in Montana and stayed very involved on an industrywide level with his work at the previous organization he led, the National Livestock Producers Association where he spent 30 years of his career serving cattlemen. With the NLPA as a contractor for the CBB, Stuart has stepped into this new position with an intimate experience and knowledge of the CBB’s operations, but also brings with him a unique perspective - having seen how Checkoff programs work for and benefit producers from the other side. He says having that perspective will aid him as he works to promote the success of the CBB and its programs.
“It’s incredibly important,” he said, describing a project he participated in where he travelled the country speaking with producers about the Checkoff and how they perceived it. He continued, awing over the impressive current approval rate of the Checkoff by producers, now measured at 74 percent. “That’s a great number. You think about how complex the Checkoff may be to producers, but to understand and support it at that level is great.”
That component of understanding by producers, those who are making the investment into the Checkoff, is key says Stuart. He insists the staff and leaders of the CBB will continue to work to educate producers and keep them informed about the Checkoff and its activities - all of which he has been very impressed with as he is being brought up to speed in his new role.
“First and foremost, the programs that are done on their behalf are created and prioritized by beef producers. That’s important,” Stuart remarked. “In addition, just the information available on beef… You know, we’ve got a great product. That goes a long way in growing demand and keeping demand strong in the future.”
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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