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Majority of Consumers Believe All Beef, Pork and Poultry Recieve Added Growth Hormones- Not True

Mon, 26 Mar 2018 10:20:18 CDT

Majority of Consumers Believe All Beef, Pork and Poultry Recieve Added Growth Hormones- Not True Oklahoma State University’s Agricultural Economics Department released the summary report of the March 2018 edition of the Food Demand Survey (FooDS) this week. According to it, consumers still believe growth hormones are part of all livestock care with the goal of promoting growth and muscle development.

In response to the ad hoc question portion of this month’s survey, which mirrored the questions of those found in the May 2016 edition of the survey, respondents indicated they believe that more than half of beef cattle, broiler chickens and pigs are given added growth hormones to promote growth and development. The summary report of this survey notes that federal law has prohibited the addition of hormones to poultry or pork inputs for decades.

Nonetheless, respondents ranked beef cattle the highest among the three species as recipients of hormones, though the average did decrease from the previous rankings found in the May 2016 version - down to 58.7 percent from 60.4 percent.

The average of people who believe pigs receive hormones decreased also, down to 53.3 percent from 54.0 percent. The average for poultry though increased, to 57.0 percent from 55.3 percent.

Participants in 2018 said they were willing to pay premiums of between $1 and $2 for each cut of meat labeled ‘no added hormones,’ although their willingness to pay that premium was lower than in May 2016. The highest premium was for steak at $2.09, and the lowest premium for chicken wings at $1.20.

Survey respondents were reminded that about 90 percent of all U.S. feedlot cattle are injected with hormones to improve growth rates and feed efficiency, and that federal regulations do not allow the use of growth hormones in chicken or hog production. At that point, their willingness to pay a premium dropped slightly, to $2 for steak and $1.17 for chicken wings.

Respondents’ willingness-to-pay (WTP) increased for all food products, except for chicken breast. WTP for deli ham, followed by steak, saw the largest percent increase among meat products compared to one month ago. WTP for all meat products is lower than one year ago, except for steak and deli ham.

Expenditures on food eaten at home remained virtually unchanged from February to March and expenditures on food purchased away from home increased 5.15%. Consumers expect an increase in chicken, beef, and pork prices compared to one month ago. Consumers plan to buy slightly more beef, but less chicken and pork compared to last month. Plans to eat out decreased compared to last month.

To take a look at the complete summary report of this month’s edition of the FooDS Survey for more highlights, click or tap here.

Source - Oklahoma State University



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