Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

In the Beef Business, CAB Beef Cattle Specialist Paul Dykstra Explains how Relationships Sell Calves

Tue, 27 Mar 2018 11:10:30 CDT

In the Beef Business, CAB Beef Cattle Specialist Paul Dykstra Explains how Relationships Sell Calves Marketing calves today seems less related to the traditional handshake, observation and trust, but relationships are still important.

“Well we have certainly had an opportunity to introduce technology to feeder cattle marketing, which has made the platform on which we do business much more rapid and as a result, I think,” said Paul Dykstra, beef cattle specialist for the Certified Angus Beef brand, “marketing has become much less personalized and simply more based on convenience and volume in a very limited amount of time that we offer a lot of cattle for sale.”

Watch a short video clip featuring Paul Dykstra, beef cattle specialist for the Certified Angus Beef brand, discussing the need for technical details in cattle marketing, along with the traditional key of personal reputation and relationships, by clicking or tapping the PLAYBOX in the window below.

Although buyers may not find enough details, the Internet, video and cell-phone alerts help them find cattle that fit commodity needs.

“Those are all very positive. But at the same time, it can still be very difficult to know which cattle actually have value based on the genetic inputs and the management at the ranch that the producers are putting in,” Dykstra said. “So, we need to clarify those things better in the future.”

Dykstra says new and developing info-technology lets sellers share details on expected progeny differences, or E-P-Ds, in context.

“Sharing more than simply the source of the genetics for instance,” he explained, “but actually helping to quantify what the numbers really mean by using percentile ranks for EPDs and dollar value indexes for instance of the bulls that sired the cattle, I think would help the buyer to be reassured that there is more value in a set of calves.”

Along with nutrition and health details, that kind of information not only assures accurate pricing, but also allows accurate feeding to bring out the best in the cattle. As much as greater detail helps, it won’t replace the human connections.

“I think the best opportunity to merchandise feeder cattle and build a brand for a cow-calf operation is simply those personal relationships,” Dykstra concluded. “May sound too simple, but in my experience those relationships pay off far more than any word of mouth or advertising that might be done certainly more than what can be written on paper is reputation of trustworthiness and quality product from one human to another is almost priceless.”

Source - Certified Angus Beef



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Steer and Heifer Calves Sold 6.00-9.00 Higher Compared to Last Tuesday at OKC West Livestock Auction  Tue, 19 Mar 2019 17:50:09 CDT
  • Manual Removal of Retained Placenta After Calving Can Be Detrimental for Future Conception Rates  Tue, 19 Mar 2019 17:40:51 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 pm Tuesday, March 19, 2019  Tue, 19 Mar 2019 17:20:59 CDT
  • Wheat Farmers Welcome New Export Opportunity from Trump Administration Agreement with Brazil  Tue, 19 Mar 2019 17:17:24 CDT
  • Gene Editing, Meat Alternatives, and Blockchain To Be On The Table At Animal Agriculture Alliance’s 2019 Stakeholders Summit  Tue, 19 Mar 2019 16:56:18 CDT
  • Night of Stars Gilt Show Set for Wednesday Evening- Expectations High for Second Year of Online Bidding  Tue, 19 Mar 2019 12:20:49 CDT
  • USDA Continues to Prevent African Swine Fever from Entering the U.S.  Tue, 19 Mar 2019 12:14:01 CDT
  • OKFB Foundation For Agriculture Accepting Donations for Farmers and Ranchers Impacted by Late Winter Storms  Tue, 19 Mar 2019 10:17:51 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.