US Farmers & Ranchers Alliance Makes it Easier than Ever to Advocate on Ag's Behalf with New AppTue, 27 Mar 2018 15:46:03 CDT
The US Farmers & Ranchers Alliance came about after the release of the film Food, Inc. to combat the mischaracterization of the ag industry that anti-agriculture groups have promoted to the general public. As a consumer-facing organization, USFRA works with producers to share their stories, educate and inform the public and advocate on agriculture’s behalf. Radio Oklahoma Ag Network Associate Farm Director Carson Horn recently had the chance to speak with Liz Ireland, USFRA’s social media manager, who talked about some of the organization’s recent efforts to help producers spread the good word about agriculture. Connecting those that produce our food with those that eat it, is very important these days, she says, because of a widening gap between rural and urban communities. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
“I think that has become a problem, because we see a lot of people in urban areas… and I can speak to myself - I’m not from a farming background. I never even knew or gave a second thought to where my food came from before I started this job,” Ireland said. “So, I think we do have a challenge, but we are facing that with a lot of different initiatives, advocating and reaching out for agriculture to consumers who are making the purchasing decisions in their households.”
USFRA offers many tools to help farmers get out in front with their personal stories and experiences. However, with the recent release of their newest online communications tool called, Engage, Ireland says it will be easier than ever for producers to do just that.
“Engage is a communications app and what we do is we aggregate important agriculture-based news stories, consumer focused stories, and put them on this app,” she explained. “We also add social posts to each of these stories. So, for farmers and ranchers who are busy, who can’t really give the time to social media that they wish they could, we do that work for them.”
Ireland says all you have to do is simply connect your social media accounts with the app and with the click of a button, Engage will keep your accounts actively generating pertinent and relevant content.
“We use terminology and words that are easily searchable,” Ireland said. “So, if you have a public account, your post will come up with activists’ posts and any users using keywords - we make your post easy to find.”
Learn more about the Engage app, here, or listen to Ireland explain at length its benefits in her full interview with Horn, by clicking or tapping the LISTEN BAR below.
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