Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Midwest Dairy Unveils New Logo, Brand Identity to Reflect Mission to Better Connect with Consumers

Wed, 11 Apr 2018 11:44:03 CDT

Midwest Dairy Unveils New Logo, Brand Identity to Reflect Mission to Better Connect with Consumers Midwest Dairy unveiled a new logo this week as part of the organization’s new vision, mission and strategic plan focused on bringing dairy to life for the consumer and giving them an excellent dairy experience. Serving as a visual connection between farmers and consumers, the new, more simple design is not only intended to convey the goodness of products Midwest dairy farmers so proudly produce but also, for the first time, to represent Midwest Dairy as one entity, no longer including the words Association or Council, to more prominently showcase the values that both organizations bring to consumers.


“Under our new strategic plan, our goal is to sit beside consumers and have conversations that demonstrate our openness, transparency and willingness to listen first and then share the farm to table journey,” says Midwest Dairy CEO Lucas Lentsch. “We also want our new logo to convey the strong traditions of our dairy farmers and their ongoing commitment to producing quality, nutritious dairy products for today’s consumers.”


Midwest Dairy’s new logo, vision and mission are the result of a year-long comprehensive strategic planning process that incorporated input from Midwest Dairy farmers, staff and a variety of partners throughout the dairy community, including retailers, processors and manufacturers, cooperatives and other industry leaders.


The new Midwest Dairy logo conveys the timelessness of dairy farming and reminds consumers that dairy is, and always will be, wholesome and enjoyable. The color blue represents the friendly, trustworthy farmers, and the yellow “smile” or splash makes you think of the richness that would be associated with butter or cream.


“Our new approach and logo will help us work with partners to develop stronger relationships with consumers to better understand what is important to them,” says Lentsch. “We will be working even more collaboratively with our farmers, wellness, manufacturing, retail and co-op partners to provide valuable resources and new product innovations that meet emerging trends and consumer demands.”


Midwest Dairy launched a new video to introduce the logo online and through social media:





Source - Midwest Dairy




   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • NCBA President-Elect Jennifer Houston Offers Beef's Perspective on AFBF Convention Discussions  Wed, 16 Jan 2019 10:02:12 CST
  • Wednesday Preopening Market Update with Dave Lanning  Wed, 16 Jan 2019 07:16:03 CST
  • OKC West Goes Mostly Steady on Tuesday Calf Sale  Wed, 16 Jan 2019 06:02:59 CST
  • Farm Bureau Adopts Policies on Government Shutdown, Trade, Opioids, Cell-Based Food, Broadband  Tue, 15 Jan 2019 17:21:40 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Tuesday, January 15, 2019  Tue, 15 Jan 2019 14:39:47 CST
  • Tuesday Afternoon Market Wrap-Up with Carson Horn   Tue, 15 Jan 2019 14:15:29 CST
  • Farmers and Ranchers Digest Information on Alternative Protein Sources at AFBF Meeting  Tue, 15 Jan 2019 13:26:45 CST
  • Oklahoma Conservationist Jimmy Emmons Says "Regenerative Ag" the Next Big Thing in Soil Health  Tue, 15 Jan 2019 12:32:17 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.