US Roundtable for Sustainable Beef Host Insightful Consumer Panel Discussion During OKC MeetingWed, 02 May 2018 16:54:11 CDT
The 2018 U.S. Roundtable for Sustainable Beef (USRSB) hosted its General Assembly Meeting this week in Downtown Oklahoma City. The event attracted stakeholders from across the beef value chain to convene in order to help advance, support and communicate the continuous improvement efforts being made to raise the bar on sustainability in US beef production.
During Wednesday’s program, the USRSB hosted a panel discussion with a number of Oklahoma City area consumers taking to the stage to openly discuss their perspective as customers of the beef industry and what concerns they have about beef and beef production. The panel was moderated by Jan Johnson, a leader in agricultural and consumer market research and founder of Millennium Research.
The conversation proved to be very eye-opening for attendees in the audience that spectated during the discussion. Among the topics discussed, several highlights rose to the top with consumer panelists saying they would generally opt to purchase conventional beef at a lower price than more costly organic beef products; most agreed beef would be their preference when presented with other entrée options; and while most understood the necessity of antibiotic use in beef production - the use of growth hormones struck a common chord with participants who were all either outwardly hostile or suspicious of its use.
You can listen to the entire panel discussion from today’s USRSB event, by clicking or tapping the LISTEN BAR below.
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