Industry Stakeholders Gather in OKC for 4th US Roundtable for Sustainable Beef General AssemblyThu, 03 May 2018 12:25:16 CDT
The U.S. Roundtable for Sustainable Beef’s (USRSB) fourth annual General Assembly Meeting in Oklahoma City this week, drew more than 140 diverse stakeholders interested in continuously improving the sustainability of beef production. These stakeholders spent yesterday and today discussing, exploring, and learning about the environmental, economic and social factors impacting the U.S. beef industry.
“We can learn more by being open and by examining sustainability through a variety of lenses,” said Rickette Collins, the 2017 - 2018 USRSB Chair to Radio Oklahoma Ag Network Farm Director Ron Hays in a recent interview. “This is what makes events like the USRSB General Assembly Meeting unique and valuable for the beef community.”
Listen to the complete exchange between Collins and Hays, by clicking or tapping the LISTEN BAR below at the bottom of the page.
The highlight of the USRSB General Assembly Meeting is the presentation of the group’s Sustainability Framework; a comprehensive set of resources developed by the USRSB membership to help the beef value-chain assess their individual sustainability efforts.
“The USRSB Sustainability Framework is the first of its kind, approaching beef sustainability in a holistic and unique way by examining important areas our industry can impact, and individual approaches to continuously improving the production, processing, and distribution of beef,” Collins said.
Attendees had an opportunity to witness some of these approaches first-hand through a sustainability tour offered prior to the General Assembly Meeting. The tour visited Lopez Foods, a beef processing plant, Express Ranches, a seedstock operation, and Haines Ranch, a cow-calf operation.
Other highlights of the General Assembly include a consumer insights panel by Millennium Research, beef consumer research by the National Cattlemen’s Beef Association, and a panel discussion about lifecycle assessments for the animal protein industries. The event agenda also includes updates from the Global Roundtable for Sustainable Beef, the Canadian Roundtable for Sustainable Beef and Field to Market: The Alliance for Sustainable Agriculture.
Tomorrow, the USRSB Board of Directors will meet and will vote to send the draft USRSB Sustainability Framework to public comment and elect a new Board of Directors.
“From supporting pilots and projects to developing a complete Framework to assess sustainability, the USRSB has achieved so much in just short three years. We hope to build on this momentum as we begin collecting feedback from the public.”
Source - The U.S. Roundtable for Sustainable Beef
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