USRSB Chairwoman Says Consumer Worry Gives Industry Chance to Better Connect with ConsumersMon, 07 May 2018 10:17:19 CDT
The US Roundtable for Sustainable Beef hosted its 2018 General Assembly meeting in Oklahoma City this past week to continue its work in raising the bar on sustainability for the US beef industry. The program’s opening session featured a consumer panel that allowed real beef consumers from the Oklahoma City area to voice their opinions about beef and beef production in an open forum. Radio Oklahoma Ag Network Farm Director Ron Hays sat down with the USRSB’s new chair of the Roundtable, Kim Stackhouse-Lawson, to get her reaction on the discussion that took place that day.
“I think the one thing that really resonated with me is how much they love beef,” she said. “Every single one of them love beef and love that it’s a part of their diet and their life. But, we know that consumers are increasing their emotional connection to food and we know with that, they’re worried about what might be in their food.”
One woman who participated in panel even said she was fearful of her food, which struck Stackhouse-Lawson with sadness as she claims any producer who hears that would feel - to think that a consumer would be afraid to eat something they had produced. However, she says the USRSB has acknowledged that this is a real concern among consumers. Rather than taking a passive stance on this issue, though, she says the USRSB was formed to face consumers in a proactive way and get out in front of these concerns to address them head on. The primary mission of the Roundtable she explains is to bring all the different segments of the beef industry together to pool their resources to better inform the public of the good work that is already being done throughout the value-chain and assure consumers of the safety and the quality of the food being produced.
“So, I think there is an incredible opportunity to lift the good work that is taking place in our beef industry; to talk about the way we do things every single day and to really connect with these people,” she said. “Because, I do think we share a lot of similar values.”
Listen to the USRSB’s new chairwoman, Kim Stackhouse-Lawson share her reaction to last week’s focus group, with Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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