Oklahoma Beef Industry Leader Weston Givens Offers His Takeaways from Recent Consumer PanelThu, 24 May 2018 11:05:48 CDT
What are today’s consumers thinking about when they are buying beef for their families? That topic was discussed earlier this month in a consumer focus group held in conjunction with the US Roundtable for Sustainable Beef’s recent meeting in Oklahoma City. President of the Oklahoma Cattlemen’s Association Weston Givens of Arnett, Okla. had the chance to sit in on that focus group to get a glimpse of what is on the minds of those consumers who participated in the panel. Radio Oklahoma Ag Network Farm Director Ron Hays caught up with Givens afterwards to get his impression of the discussion that took place that day.
“One of the takeaways I got from it, was that there is so much misinformation out there and there is a level of distrust, especially among the female consumers,” he said. “But, even the guys (on the panel) had concerns about hormones and antibiotics. So, just being able to educate those people and be out in front of them is so critical.”
Givens emphasized how important it is in his opinion that not only producers, but everyone throughout the beef supply chain, to work at building a better relationship and trust with their consumers. He says one message in particular seemed to strike a common chord among all those that participated.
“All of them said, if you’re willing to eat it - we’ll eat it,” he said. “I think we need to tell that story. We’re all eating our own product. We’re happy to eat it.”
Listen to Givens and Hays discuss all that was seen and heard during the consumer panel, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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