What's Consumers' "Beef" with Beef? Consumer Panel Reveals Concerning Issues of MisinformationFri, 25 May 2018 09:35:15 CDT
The US Roundtable for Sustainable Beef held a consumer panel in at its meeting in Oklahoma City, earlier this month. It was generally friendly toward beef consumption and purchases, but there was a worry expressed by some of the panelists regarding hormones in their beef. A couple of them responded to a direct question about their worries.
“You hear that little girls are now maturing at a faster rate because of growth hormones,” one panelist responded. “This isn’t normal, this isn’t healthy and they’re saying it’s because of the meat that they are eating and I don’t want this to happen to my daughters or any other little girls… That’s what I heard.”
Fortunately, the panelist has it wrong. Her second-hand claims are not scientific fact at all. What scientists actually say is that the less than 1 nano-gram increase of estrogen in a serving of beef that’s been implanted, really has nothing to do with the potential of reaching puberty earlier by children. Instead, it is more likely that childhood obesity is the culprit. True or not, though, consumers still worry about this and other falsehoods. Weston Givens, president of the Oklahoma Cattlemen’s Association who was there to spectate, says it is important that the industry address these issues.
“What kind of set me back a little bit about that was the two men in particular on that group, were passionate beef eaters. They love beef. They made no bones about it, they were going to eat beef no matter what essentially,” he said. “But, they still had concerns about the growth hormones. That is a real education point that’s got to be hit on.”
Listen to consumer panelists voice their beef concerns and hear Givens offer his response with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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