Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef

Wed, 11 Jul 2018 11:03:29 CDT

Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef


Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with Radio Oklahoma Ag Network Farm Director Ron Hays about a unique partnership the Beef Checkoff has formed with reality TV star, Lance Pekus, to promote beef as part of a healthy lifestyle. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.


“Lance is a cow/calf rancher in Idaho and has been competing on the popular reality show, American Ninja Warrior, for many years and fans across the country have really become drawn to his story of ranching, family and strength,” Buckmaster said. “His message of ranching, maintaining a healthy lifestyle and beef - it’s a powerful one for us to share with consumers.”


The Beef Checkoff launched an integrated media campaign on social media in late May coinciding with the debut of the program’s 10th Season. Beef. It’s What’s for Dinner will support the show and Lance with new video ads running on Hulu and YouTube through August.


For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.



   



   

Listen to Heather and Ron speak more about the Checkoff's partnership with Pekus, by tapping below
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Industrial Hemp Cultivation Taking Off in Oklahoma as State Gears Up for New Research Opportunity  Fri, 20 Jul 2018 18:05:57 CDT
  • CattleFax's Duane Lenz Kicks Off OCA Convention with Some Challenging, Yet Favorable Forecasts  Fri, 20 Jul 2018 17:31:59 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, July 20, 2018  Fri, 20 Jul 2018 15:22:44 CDT
  • Federal Bank of Kansas City Reports That Large Loans for Livestock Drive Uptick in Farm Lending  Fri, 20 Jul 2018 15:15:23 CDT
  • Trump's Trade Advisor Pete Navarro Accused of Being Out of Touch After "Rounding Error" Remark  Fri, 20 Jul 2018 15:08:30 CDT
  • Land Values Across the Southern Plains Range from Stable to Down 10 Percent Compared to 2017  Fri, 20 Jul 2018 14:58:35 CDT
  • New Fieldprint Calculator Developed by Texas Tech Helps Define Physical, Economic Sustainability  Fri, 20 Jul 2018 14:46:56 CDT
  • Cairl Collins of Antlers, Okla. Recognized as a Significant Woman in Agriculture by OK Dept. of Ag  Fri, 20 Jul 2018 14:33:19 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling American Farmers & Ranchers KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.