Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   
   

Agricultural News


Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef

Wed, 11 Jul 2018 11:03:29 CDT

Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote Beef


Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with Radio Oklahoma Ag Network Farm Director Ron Hays about a unique partnership the Beef Checkoff has formed with reality TV star, Lance Pekus, to promote beef as part of a healthy lifestyle. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.


“Lance is a cow/calf rancher in Idaho and has been competing on the popular reality show, American Ninja Warrior, for many years and fans across the country have really become drawn to his story of ranching, family and strength,” Buckmaster said. “His message of ranching, maintaining a healthy lifestyle and beef - it’s a powerful one for us to share with consumers.”


The Beef Checkoff launched an integrated media campaign on social media in late May coinciding with the debut of the program’s 10th Season. Beef. It’s What’s for Dinner will support the show and Lance with new video ads running on Hulu and YouTube through August.


For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.



   



   

Listen to Heather and Ron speak more about the Checkoff's partnership with Pekus, by tapping below
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Tuesday Preopening Market Update with Dave Lanning  Tue, 25 Sep 2018 06:58:23 CDT
  • Oklahoma National Stockyards - Oklahoma City - Close  Tue, 25 Sep 2018 05:11:54 CDT
  • Joplin Regional Stockyards - Close  Tue, 25 Sep 2018 05:07:45 CDT
  • Secretary Perdue Says Signing of New KORUS Trade Treaty a "Better Deal for Entire US Economy"  Mon, 24 Sep 2018 16:54:07 CDT
  • Cattlemen Applaud Trump's Plan to Modernize KORUS, Credit Treaty with US Beef Export Expansion  Mon, 24 Sep 2018 16:46:46 CDT
  • Corn and Soybean Harvest Still in Early Stages While Wheat Planting Over a Quarter Complete in OK  Mon, 24 Sep 2018 16:30:55 CDT
  • Monday Market Wrap-Up with Justin Lewis  Mon, 24 Sep 2018 15:36:51 CDT
  • OSU's Ronald Cox, Jr. Awarded Top Honors from USDA/NIFA in Extension Excellence and Diversity  Mon, 24 Sep 2018 15:17:04 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.