Checking In on the Beef Checkoff - Partnering with Cowboy Ninja Lance Pekus to Promote BeefWed, 11 Jul 2018 11:03:29 CDT
Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with Radio Oklahoma Ag Network Farm Director Ron Hays about a unique partnership the Beef Checkoff has formed with reality TV star, Lance Pekus, to promote beef as part of a healthy lifestyle. Listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
“Lance is a cow/calf rancher in Idaho and has been competing on the popular reality show, American Ninja Warrior, for many years and fans across the country have really become drawn to his story of ranching, family and strength,” Buckmaster said. “His message of ranching, maintaining a healthy lifestyle and beef - it’s a powerful one for us to share with consumers.”
The Beef Checkoff launched an integrated media campaign on social media in late May coinciding with the debut of the program’s 10th Season. Beef. It’s What’s for Dinner will support the show and Lance with new video ads running on Hulu and YouTube through August.
For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.
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