Checking In on the Beef Checkoff - 100M Consumers Targeted in Five State Digital Media CampaignWed, 18 Jul 2018 11:39:37 CDT
Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with us about the Beef Checkoff funded Five State Digital Marketing Campaign, now in its third year. Essentially, states with lots of cattle and not so many consumers contribute funds to states with higher consumer populations and less checkoff resources to use in promoting beef. Listen to Buckmaster speak with Radio Oklahoma Ag Network Farm Director Ron Hays about the success of this campaign, by clicking or tapping the LISTEN BAR below at the bottom of the page.
“The goal of the campaign is to maximize visits to the Beef. It’s What’s for Dinner website,” Buckmaster said. “When you look at Oklahoma, it represents less than 1.2 percent of the population. It’s really important we reach consumers in high population areas such California and New York.”
This campaign will run through September 30th, targeting 100 million consumers in five high-population states. Last year, the campaign drove 1.78 million video views of the Checkoff’s 101 cooking videos and 85,000 consumers to the website.
For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.
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