Turning 40 This Year, the Certified Angus Beef Program Has More Than Just Longevity to CelebrateFri, 24 Aug 2018 11:38:55 CDT
John Pfeiffer is the sitting vice president for the American Angus Association and will likely transition into the president’s role this November at the association’s annual convention in the hometown of the Certified Angus Beef program, Columbus, OH - held there this year as part of the brand’s 40th Anniversary celebration. Previously, Pfeiffer rotated through the chairs of the Certified Angus Beef program. He served as chairman, when CAB hit a million pounds of sales a few years ago, thanks in large part to an increased presence in the international marketplace. In a conversation with Radio Oklahoma Ag Network Farm Director Ron Hays, he said there are lots of branded beef programs out there, but there’s only one Certified Angus Beef.
“It is the gold standard program at this time and it’s not just because of the meat. It’s because the angus cow has so much to offer producers,” he said. “So, even though the program has become the gold standard for meat quality, it’s because the background of the cow and what she can do for the breed and the breeders and the people raising them that makes this program work.”
A big part of the success of this program is that the genetics in our national cow herd are getting better, allowing CAB to source more cattle for the program. Pfeiffer remembers that when the program first started, the acceptance rate was only around 2 to 4 percent. This past year, though, he says months went by where the acceptance rate stayed above 35 percent.
“Because of that, we’ve been able to do a lot more marketing because of the supply. And it’s just a complement to our breeders to think that they have worked to producer that supply,” he remarked. “And, they’ve done that through picking the right genomics and the right animals.”
Listen to Pfeiffer and Hays discuss the incredible success of the CAB program over the past 40 years, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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