Let's Face It, These Days Advocacy Has Become Just Another Part of Doing Business on the RanchWed, 01 Aug 2018 11:02:48 CDT
Ryan Goodman works with the National Cattlemen’s Beef Association primarily in regard to the association’s grassroots advocacy efforts. He explained in a recent interview with Radio Oklahoma Ag Network Associate Farm Director Carson Horn, that his role allows him to work closely with producers to help them understand the principles of being a better communicator, insisting that isn’t generally a soft skill one picks up while working on the farm or ranch.
“I think we’re realizing that advocacy is very much a part of doing business today,” Goodman remarked. “Our market research team at NCBA has done a lot of work trying to figure out what our consumers are asking and how they want that information delivered. And so, I think it’s important that everybody understands how to tell your story through those lenses and how we’re contributing to being good stewards of (our) resources.”
When it comes to advocacy, though, Goodman says social media is what generally comes to mind these days, but insists it is much more than just regurgitating data and facts over Facebook and Twitter, etc.
“When we’re out in our communities and interacting with everyone, we’re making an impact and an impression. So, we need to make sure that’s a good impression,” he said. “So, focusing on how well we’re listening to what people are asking and then thinking about not just how to share the facts, but putting it into your experience as well.
“People really connect with the experiences of others, so I think our stories can go a lot farther than just sharing statistics and facts.”
Listen to Goodman speak more about the skills it takes to be an effective advocate for the ag industry, with Radio Oklahoma Ag Network Farm Director Ron Hays, on today’s Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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