Longtime Manager of Pratt Feeders in Kansas, Jerry Bohn, Shares His Secrets of SuccessTue, 14 Aug 2018 16:44:21 CDT
Being a large-scale feeding operation doesn’t mean the business is just about numbers. Though important, one well-known cattle feeder talks about what else matters.
Teamwork can improve cattle outcomes. That’s from long-time Pratt Feeders manager Jerry Bohn.
“Every business is only as successful as the people that are able to operate it. And we find that our industry particularly, relationships is really what makes it count. And we had the privilege over the years to feed cattle for probably seven or eight hundred different individuals and entities from all parts of the country and those relationships are important to build. And to be able to retain that kind of a customer base.”
To watch a video clip featuring Jerry Bohn, long-time manager of Pratt Feeders, share his wisdom on how to be successful in feeding customer cattle, click or tap the PLAYBOX in the window below.
He asked employees to keep the customer first, and to make them feel important.
“You have to get your team, your employee team that works with you every day, get them prepared and used to being customer focused, to take care of them and doing innovative things. And I talked about differentiating ourselves from our competitors. Certainly one of the things that we did that was very successful for us was to become a Certified Angus Beef partner. And also our investment in U.S. Premium Beef has paid us great dividends.”
They implemented an individual management program for each steer or heifer.
“We are trying to manage these animals to their most desired outcome on every individual's basis.”
Marketing through U.S. Premium Beef showed them there was profit in getting paid on each head’s merit, too.
“And as we were starting to get better premiums from cattle that we were running through that grid, it just made sense that quality would become more of a focus. And I would estimate today that in our feedyards 65 to 70% of the cattle are sold on a grid, many of them Angus based. And we have just really worked at trying to develop that reputation and the clientele that want to feed those kind of cattle.”
It all goes back to attracting the best people, who want to produce the best cattle.
Source - Certified Angus Beef
WebReadyTM Powered by WireReady® NSI
Top Agricultural News